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Header and description requirements
The following is not allowed:
Price information in the header or description
Note: This policy does not apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.
Examples: Including “Sale” in the header, adding “Free Shipping” to the description
URL requirements
The following is not allowed:
Brand requirements
The following is not allowed:
Event requirements
The following is not allowed:
Note: Event headers can contain information about the date of the event, location of the event, type of event, or performer.
Location requirements
The following is not allowed:
Neighborhood requirements
The following is not allowed:
Product category requirements
The following is not allowed:
Troubleshooter: Product category requirements
Service requirements
The following is not allowed:
Learn how to fix a disapproved ad or asset.
Service category requirements
The following is not allowed:
Note: Categories should collectively describe several different but related services, such as "Dental" or "Car repair."
Service tier requirements
The following is not allowed:
Related policies and common disapprovals
The following Google Ads policies are especially relevant to price assets and are often associated with disapprovals. Learn about what happens if you violate our policies.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
Editorial
The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Refer to the Editorial policy for more information.
Unavailable offers
Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. Refer to the Unavailable offers policy for more information.Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.