Find your campaign's recommended budget

There are 2 cases where Google Ads will mark your campaign status as “Limited by budget” and provide budget recommendations:

  • Your campaign is under-performing due to a limited budget.
  • You’re using Maximize Clicks bidding and could increase traffic by adjusting your budget.

This article explains how to find your campaign's recommended budget and apply it to your campaign to help increase clicks and impressions.

Before you begin

Google Ads won't display a recommended daily budget if you rarely meet your daily budget, or if your campaign has limited data. If you don't see a recommended budget, and you know your ads aren't being shown as often as they could because your budget is limited, you might want to consider raising your budget to an amount that you're comfortable with.

How it works

Recommended budgets are based on the following factors:

  • Recent campaign performance
  • Current campaign budget
  • Keyword list
  • Campaign targeting settings


The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more


  1. Sign in to your Google Ads account.
  2. Click Campaigns in the page menu.
  3. Click the Filter icon Filter and select Status.
  4. Check Limited by budget and click Apply.
  5. Select the chart icon Chart next to the campaign that is marked “Limited by budget”.  A pop-up with daily budget options appears.
  6. Select a recommended daily budget, or enter your own.
  7. Click Apply.
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