Find your campaign's recommended budget

There are 2 cases where Google Ads will mark your campaign status as “Limited by budget” and provide budget recommendations:

  • Your campaign is under-performing due to a limited budget.
  • You’re using Maximize Clicks bidding and could increase traffic by adjusting your budget.

This article explains how to find your campaign's recommended budget and apply it to your campaign to help increase clicks and impressions.

Before you begin

Google Ads won't display a recommended daily budget if you rarely meet your daily budget, or if your campaign has limited data. If you don't see a recommended budget, and you know your ads aren't being shown as often as they could because your budget is limited, you might want to consider raising your budget to an amount that you're comfortable with.

How it works

Recommended budgets are based on the following factors:

  • Recent campaign performance
  • Current campaign budget
  • Keyword list
  • Campaign targeting settings


The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.


  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the chart icon recommended budget in the "Status" column of the campaign you want to adjust.
  4. Select a recommended daily budget, or enter your own.
  5. Click Apply.
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