Create and edit dashboards

Dashboards provide a single place for you to review consolidated performance statistics from across your account.

You can create custom dashboards with an integrated view of scorecards, chart visualized reports, tabular reports, or notes. With dashboards, you gather your most relevant data so you can quickly spot issues and opportunities for your business.

Dashboards are easy to create, modify, and organize. You're in control of what data to include and what format to view it in. It’s easier to use dashboards instead of a single report to arrange or group your account’s data in a meaningful way. It’s also simple to share, download, and annotate your dashboards for easy collaboration.

Dashboard features

The following dashboard features are available for all Google Ads accounts:

  • Find your dashboards quickly and conveniently in the "Reports" menu at the top of your Google Ads account.
  • Use the Account picker widget to further define the scope of your dashboard. In the top bar menu beside the date picker, you may select "All accounts" or choose specific accounts. "All accounts" reflects the number of accounts you've selected in your dashboard (for example, "3 accounts").
The Google Ads dashboard is now available to Google Ads manager accounts where you can create scorecards to view cross-account data.
Note: After you reach the limit allowed for reports and scorecards, the option to add additional cards will be disabled.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to create a dashboard

To create a new dashboard:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Insights and reports drop down in the section menu.
  3. Click Dashboards
  4. To create a new dashboard, click the plus button . To select an existing dashboard, click on a dashboard from the list, and then click Edit on the next page.
Note: As a manager account (MCC) user, you can manage campaigns more efficiently by creating, editing, and applying dashboards to specific child accounts or across all campaigns. You can also create and view your dashboards anywhere along the path of a manager account to a child account level.

How to add and edit dashboard cards

Dashboards are made up of 3 types of cards, scorecards, reports, and notes, each representing the performance metrics of your choice. When you insert a card, you can drag its edges to resize or drag the whole card to a different place in your dashboard. Your dashboard will automatically resize based on the window size.

How to add a scorecard

You can use scorecards to look at metrics at a high level, compare metrics, and view percent change.

To insert a scorecard:

  1. From the dashboard, click Edit in the top-right of your account.
  2. Click the plus button .
  3. Click the scorecard icon above your dashboard.
  4. Enter a "Title" and "Description" (optional) for your chart or table.
  5. Choose the metrics you want to include and select a time frame, click Next.
  6. Enter the filter you'd like to add.
  7. You can customize the data shown in your scorecard. Check each box to include a Sparklines chart, % change, and Absolute change on your scorecard.
  8. Click Add.

How to add a report

You can use the Reports button to add existing saved reports or create new reports as tables or charts in your dashboard through the Report Editor. The Report Editor can help you build line, column, bar, scatter, or pie reports that you can add to your dashboard. Edits can be made to individual cards without changing the underlying report. Learn more about creating custom reports

To insert a new report:

  1. From the dashboard, click Edit in the top-right of your account.
  2. Click the plus button and then the report icon Table button .
  3. In the pop up menu, click Create Report.
  4. You'll be taken to the Report Editor where you can build your table or chart. Learn more
  5. When you're finished, click Add to dashboard.
  6. Name your report, and click Save.
    • Note: When you first visit the starter dashboard, you will need to select “Save As”.
  7. Enter a "Description" (optional), and click Add.

To add a saved report:

  1. Click the report icon Table button.
  2. Select a saved table or chart from the drop-down menu.
  3. Click Add.

How to add a note

After you’ve finished adding cards, you may want to add a note to provide some context to the dashboard you’ve just created. This is especially helpful if you plan on sharing or downloading your dashboard for others to review.

To insert a note, click the note icon above your dashboard. Write your note, and click Add.

How to assign and update dashboard level date ranges

The date filter and other filters will be available at the top of the dashboard. You can apply these filters to the entire dashboard, or individual cards in edit mode. The date filter is at the top right of the dashboard, and clicking the dates will expand the menu for selecting custom date ranges.

Click the filter icon to show both applied and default filters in a dropdown menu. When a filter is selected, click Apply. The filter will then be visible in the top bar of the dashboard next to “Filter”.

How to download or share a report

Share your dashboards

Dashboards are viewable to anyone with access to your Google Ads account, except for people with email-only access. To share reports, you can send them through email.

To share your dashboard:

  1. Finish editing your dashboard and click Save.
  2. Click the schedule email icon above your dashboard.
  3. Enter the email addresses of the people you want to share your dashboard with.
  4. Add a note (optional).
  5. Select how often you’d like to share your dashboard.
  6. Click Share.

Learn how to grant or remove access to your Google Ads account


To download your dashboard, click the download icon download icon. Your entire dashboard will download as a PDF (.pdf) file.


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