Google Ads sign-up guide

Create a Google Ads account: How to sign up

Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This 3-step guide walks you through creating your Google Ads account and setting up your first ad campaign.

Before you begin

To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google, using AdWords Express – Google’s simple solution to online advertising. Create your first ad in just 15 minutes!



About your business

First, tell us some basic information about your business so we can customise your account setup.


  1. Enter the email that you want to use to sign in to your new Google Ads account. If you already have a Google Account (in other words, if you use any other Google product, such as Gmail), use your Google email address.


    Do you need more people to access your new Google Ads account? You can invite them after you create your account and sign in to Google Ads. Find out more about granting access to your Google Ads account.

  2. Enter the website address for the business that you want to advertise. 
  3. Click Continue.
  4. Sign in to your existing Google Account, or create a new one.

    • If you already have a Google Account (in other words, if you use any other Google product, such as Gmail), enter your Google email address and password, then click Sign in.
    • If you don’t have an existing Google Account, or want to use a different email address to sign in, just click Create an account at the bottom of the screen and follow the instructions to create and confirm your new Google account.


      • After signing in, you might see a recommendation to use AdWords Express instead of Google Ads. This recommendation is based on the business information that you shared.
      • AdWords Express is a quick, easy way to advertise with Google. Unlike Google Ads, AdWords Express manages your ads for you, so that you can focus on growing your business and making your customers happy.
      • To move forward with AdWords Express, simply continue the steps as you see them on screen. If you prefer to stick with Google Ads, just click Switch to Google Ads and continue with the instructions below.
      • Not sure which one is right for you? See how Google Ads and AdWords Express compare.

How to fix a problem with creating or signing in to a Google Account

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