Maximise clicks: Definition

An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

  • Maximise clicks is the simplest way to bid for clicks – you set a budget and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords or placements.
  • With Maximise Clicks, you set an average daily budget and the Google Ads system sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.
  • You can also set bid limits to prevent your bids from being set over that amount for better steering. While setting a bid limit can be used for budget steering, it might restrict your ad position and the number of clicks that your ad receives.
  • If at any time you don't like the bid suggestions, you can easily switch to using Manual CPC bidding, which gives you full control to set the bid amounts yourself.
  • Maximise Clicks isn't available with the following:
    • Display Network campaigns with the marketing objectives 'Engage with content', or App campaigns.
    • Bid adjustments based on day and time
  • Maximise clicks was previously referred to as 'automatic bidding'.
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