Google Ads offers an automated bid strategy that uses AI to set bids to help you get as many conversions as possible within your budget: Target CPA bidding. To use Target CPA, you set a target cost-per-action (CPA) that is then used to set bids for all campaigns and ad groups using your bid strategy.
After you set up your Target CPA bid strategy, you can change the amount of your target CPA at any time. This article shows you how.
Before you begin
If you haven’t set up a Target CPA bid strategy, read about Target CPA bidding first.
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop down in the section menu, then click Campaigns.
- Click the link for the campaign you would like to edit.
- Click Settings.
- Enter the new amount you’d like to use for your target CPA. If the campaign you’re editing is using a portfolio bid strategy, then the new target CPA you set will apply to all campaigns and ad groups using that bid strategy.
- Click Save.
Tip: Choose which conversions to bid for
The Include in "Conversions" setting lets you decide whether or not to include individual conversion actions in your "Conversions" and "Conversion value" reporting columns. The data in these columns are used by bid strategies like Target CPA, Target ROAS, and ECPC, so your bid strategy will only optimize based on the conversions that you've chosen to include. Learn more About account-default conversion goals.
Cross-device conversions from Display Network, Video, Search, and Shopping campaigns are included by default.