Set target CPAs for ad groups

Google Ads offers an automated bid strategy that uses AI to set bids to help you get as many conversions as possible within your budget: Target CPA bidding. To use Target CPA, you set a target cost-per-action (CPA) that is then used to optimise bids for all campaigns and ad groups using your bid strategy.

Note: You can set individual Target CPA or Target ROAS bids at the ad group level, but the strategy used to place bids will now be controlled at the portfolio level.

Before you begin

If you haven’t set up a target CPA bid strategy, read about target CPA bidding first.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop-down in the section menu.
  3. Click Ad groups.
  4. Find an ad group that uses a target CPA bid strategy.
  5. Click the number in the 'Target CPA' column.
  6. In the dialogue that appears, enter your desired ad group target CPA.
  7. Click Save.

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