Find and edit your experiments

When your experiment starts running, you’ll want to check how it’s performing in comparison to the original campaign. This will help you decide whether to end your experiment, convert it to a new campaign, or apply it to the original campaign.

This article explains how to find and edit your experiments.

Instructions

Find your campaign experiments in the Campaign page

Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments.
4. The "Experiments" page lists various experiment types to optimize your campaigns:
   • These include, but aren't limited to, Custom experiments, Ad variations, Performance Max experiments, Demand Gen experiments, Video experiments, App experiments, and more.

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Find your experiments in the Experiments page (formerly Drafts and Experiments)

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments. In the “All Experiments” table, you’ll view the experiment name, experiment type, status, and start and end dates.
   • If you’re coming from a specific campaign page, you’ll view a table that shows just the experiments for that campaign.
   • If you’re coming from the “All experiments” page, you’ll view a table that shows all experiments next to the campaigns they’re created from. To change this view, click the segments icon in the upper-right corner, and under “Group rows by”, select:
     • None to view your experiments listed in alphabetical order by name.
     • Campaign to view your experiments grouped by campaigns.
   • If you want to use the filter to find an experiment, click the filter icon in the upper-right corner, then choose a filter from the drop-down.

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Make changes for experiments

After creating your experiments, you can make the following changes for experiments as necessary.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments.
4. Find and click the name of the experiment that you want to edit. You can change the name of the experiment by using a pencil icon . Similarly, you can change the start date and the end date of the experiment as well.

Note: The "2-12 weeks" duration is applicable to the following experiments:

• Custom experiment (Search, Display, and Hotel)
• Performance Max experiment
• Ad Variations
• Omnibidding and Shopping
• Search 1 click experiment

Edit details

Find the name of the experiment. In the table, click the pencil icon next to the following fields:

• Experiment: The name you've chosen for your experiment.
• Start date:The start date for this experiment.
• End date: The end date for this experiment. The initial end date for your experiment must be between 2-12 weeks after the start date. However, you can extend this end date at any time during the experiment, up to a maximum of 12 weeks from the current date. This allows your experiment to run for longer than the initial 12-week period if needed.

Note: You can't edit the start date of an experiment once the campaign has started running, and its status is set to "In Progress".

End an experiment

Find and click the name of the experiment. Click End now on the upper-right of the page. Select End.

Note: Your experiment will finish at the end date, or you can finish the experiment manually before the end date when you click End now. After the experiment ends, you can't resume it or edit the end date.

Remove an experiment

To remove an experiment, follow the instructions below:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments.
4. Click Custom experiments.
5. Select the checkbox next to the experiment (for example, Display Experiment test) you’d like to remove.
6. Click the Edit dropdown.
7. Click Remove.

Note: The “Remove” option is only supported for custom experiments.

Related links

• Apply a custom experiment
• About experiment statuses
• Monitor your experiments