Find and edit your experiments

When your experiment starts running, you’ll want to check how it’s performing in comparison to the original campaign. This will help you decide whether to end your experiment, convert it to a new campaign, or apply it to the original campaign.

This article explains how to find and edit your experiments.

Instructions

Find your campaign experiments in the Campaign page

Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Experiments.
  4. The "Experiments" page lists various experiment types to optimize your campaigns:
    • These include, but aren't limited to, Custom experiments, Ad variations, Performance Max experiments, Demand Gen experiments, Video experiments, App experiments, and more.

Find your experiments in the Experiments page (formerly Drafts and Experiments)

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Experiments. In the “All Experiments” table, you’ll view the experiment name, experiment type, status, and start and end dates.
    • If you’re coming from a specific campaign page, you’ll view a table that shows just the experiments for that campaign.
    • If you’re coming from the “All experiments” page, you’ll view a table that shows all experiments next to the campaigns they’re created from. To change this view, click the segments icon in the upper-right corner, and under “Group rows by”, select:
      • None to view your experiments listed in alphabetical order by name.
      • Campaign to view your experiments grouped by campaigns.
    • If you want to use the filter to find an experiment, click the filter icon Filter in the upper-right corner, then choose a filter from the drop-down.

Make changes for experiments

After creating your experiments, you can make the following changes for experiments as necessary.

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Experiments.
  4. Find and click the name of the experiment that you want to edit. You can change the name of the experiment by using a pencil icon Edit . Similarly, you can change the start date and the end date of the experiment as well.

Note: The "2-12 weeks" duration is applicable to the following experiments:

  • Custom experiment (Search, Display, and Hotel)
  • Performance Max experiment
  • Ad Variations
  • Omnibidding and Shopping
  • Search 1 click experiment

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