Find and edit your campaign experiments

Once your experiment starts running, you’ll want to check how it’s performing in comparison to the original campaign. This will help you decide whether to end your experiment, convert it to a new campaign, or apply it to the original campaign.

This article explains how to find and edit your experiments.

Instructions

Find your campaign experiments

  1. Sign into your AdWords account.
  2. From the page menu on the left, click Campaigns.
  3. Experiments are listed with campaigns, shown with a flask icon. By pointing your cursor over the “Status” column for the experiment, you can learn whether the experiment is running, along with its start and end dates and budget split with the campaign it was created from.

Find your experiments in Drafts and Experiments

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Drafts & experiments, then click Campaign experiments at the top of the page.
  3. You’ll see one of the following:
    • If you’re coming from a specific campaign page, you’ll see a table that shows just the experiments for that campaign.
    • If you’re coming from the the “All campaigns” page, you’ll see a table that shows experiments under the campaigns they’re created from. To change this view, click the 3-dot icon  (or tools icon) in the upper-right corner, and under “Row grouping,” select None. You’ll then see your experiments listed in alphabetical order by name and see which campaign each is created from in the “Campaign” column. To view experiments grouped by campaigns again, select Campaign.
  4. If you want to use the filter to find an experiment, click the filter icon Filter in the upper-right corner, then choose a filter from the drop-down.

Find your experiments in the navigation panel

  1. Sign in to your AdWords account.
  2. Open your navigation panel by pointing your cursor over the left-hand side of the page, or click the arrow icon in the upper left corner. 
  3. You’ll find each experiment listed under the campaign it was created from. Experiments are shown with a flask icon. 

Make changes for campaign experiments

After creating your experiments, you can make the following changes for experiments as necessary. 

Keep in mind, however, that making changes to experiments might make interpreting your experiment’s performance results more difficult and is not recommended.

  1. Sign into your AdWords account.
  2. From the page menu on the left, click Drafts & experiments, then click Campaign experiments at the top of the page.

     

    View details

    Find and click the name of the experiment. You’ll be able to view the following details for the experiment:

    • Name: The name you’ve chosen for your experiment. To open and make changes to your experiment, click the experiment’s name.
    • Original campaign (visible if None selected for “Row grouping”): The campaign that this experiment was created from.
    • Status: The current state of your experiment. Learn more about what each status means.
    • Draft: The draft that this experiment was created from.
    • Split: The percentage of traffic (and budget) that this experiment shares with its original campaign.
    • Experiment split option: The way you’d like to split your experiment. Either cookie-based split or search-based split. Your experiment will be set by default to the search-based split if you don’t select cookie-split. 
    • Start date: The start date for this experiment.
    • End date: The end date for this experiment. If you haven’t set an end date, this column will be empty.
    Edit details
    Find the name of the experiment. In the table, click the pencil icon Edit next to the following fields:
    • Experiment: The name you've chosen for your experiment.
    • Start date: The start date for this experiment.
    • End date: The end date for this experiment. If you haven’t set an end date, this column will be empty.
    End an experiment
    Find and click the name of the experiment. Click End now on the upper-right of the page. Select End.
    Remove an experiment
    Select the checkboxes next to the experiments you’d like to remove, then click Remove above the table.

 

 
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