By default, Shopping campaigns show ads for products sold from an online website. If you enable local inventory ads in your Shopping campaign, you can promote products that you sell online, locally or in both channels.
This article describes how to enable local inventory ads for your Shopping campaign and monitor the performance of your local inventory.
Before you begin
To set up your campaign to promote local inventory, you'll need to complete local inventory ads implementation. If you haven't done this yet, learn more about local inventory ads to get started.
Enable local products in your Shopping campaign
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Campaigns.
- Click on the settings icon
next to the campaign.
- Under 'Shopping campaign settings', click the Additional settings.
- Click Local products.
- Tick the 'Turn on ads for products sold in local shops' box.
- Click Save.
.Display your local inventory
Your products may appear in ads in a few different ways based on the type of inventory that you submit to Google. You can specify which ad format you want to use for eligible inventory in your Shopping campaign.
| Online only inventory | Multichannel inventory | Local only inventory | |
|---|---|---|---|
| When the shopper is near your shop location | Shopping ad | Local inventory ad | Local inventory ad |
| When the shopper is not near your shop location | Shopping ad | Shopping ad | – |
Monitor local channel performance
If you promote products sold in physical shop locations on a local products feed, you can view campaign or ad group level performance reports for your local shopping channel when you segment your reports by click type, channel or channel exclusivity.
Segment by click type
When you segment your report by click type, we’ll show you data for the 4 different click types, defined here:
| Name of click type | What it means |
|---|---|
| Shopping – Product – Online | Click an ad where an online product was shown |
| Shopping – Product – Local | Click on an ad where a local product was shown |
| Shopping – Product – Multichannel Local* | Click on the local portion of an ad with two links – one to the local product and one to the online product |
| Shopping – Product – Multichannel Online* | Click on the online portion of an ad with two links – one to the local product and one to the online product |
*This click type is no longer displayed. However, you'll see it in your historical reporting.
Here’s how to view your performance data:
- In Google Ads, select the campaign that you’re interested in.
- From either the campaign or ad group view, click the Segment icon.
- From the drop-down menu, select Click Type.
You may also download a report reflecting one or several segment options after you have added them to your campaign. To do this:
- Click the three-dot menu
on the top right of your screen.
- Click Download.
- Select More options.
- Under Segments, type the names of the segments that you’re interested in.
- Tick the boxes to include Titles and range and Summary rows.
- Click Download.
on the top right of your screen.Or, you can use the Reports tab to build a custom report. Learn more about building custom reports
About filters for channel and channel exclusivity
Now that you've enabled local products in your Shopping campaign, you can set up filters or subdivide your inventory by channel and channel exclusivity.
- "Channel" segments products by online or local availability
- "Channel exclusivity" segments products by availability in one of the channels or both
- If you set up an inventory filter for "Channel": "Local shops" and "Channel Exclusivity": "Single-channel", your campaign will include products sold exclusively in local shops, not online.
Tip
You can subdivide your product inventory and choose different bids for channel and channel exclusivity. For example, you can subdivide your product groups into products that are available across multiple channels (multi-channel) with an assigned bid. You can then assign separate bids for products that appear in a single channel only. Learn more about organising your campaign with product groups
Segment by channel and channel exclusivity
Here’s how to segment your report by channel or channel exclusivity.
- In Google Ads, select the campaign that you’re interested in.
- From either the campaign or ad group view, click Predefined reports (formerly Dimensions).
- From the Shopping menu, select either 'Shopping – Channel' or 'Shopping – Channel exclusivity'.
Or, you can use the Reports tab to build a custom report. Learn more about building custom reports
