What makes up a Product Shopping ad

Shopping ads allow you to include an image, title, price and your shop or business name inside your ads, without the need for you to create unique ads for each product that you sell.

You can also advertise your products through Showcase Shopping ads.

Showcase Shopping ads are available in these countries:

  • Australia
  • Brazil
  • Canada
  • Germany
  • France
  • Hong Kong
  • Ireland
  • India
  • Indonesia
  • Malaysia
  • The Netherlands
  • New Zealand
  • The Philippines
  • Singapore
  • South Africa
  • Sweden
  • Taiwan
  • United Arab Emirates
  • UK
  • AU

You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads

Here's what Product Shopping ads might look like on different screens:

An illustration showing how Shopping ads appear on many different devices

The information in your ad comes from the product data that you provide us in your Merchant Center account. You can also opt into other Google services, like Merchant Promotions and Certified Shops, to enhance your ads in other ways.

The appearance of Shopping ads may change as we experiment with the best display options for the format. This could include automatic cropping of your image to focus more on the product. You can opt out of this feature by contacting us

Enhancements for your ads

You can use these enhancements to draw attention to your ads in other ways. When you opt into an enhancement, it won't necessarily display every time that your ad shows.

“Special offers” with Merchant Promotions

With Merchant Promotions, you can use a promotions data feed to distribute your online promotions with your ads. Online promotions show along with Product Shopping ads as "special offer" links and require no additional cost, though cost-per-click pricing still applies.

Find out how to participate in Merchant Promotions.

Product ratings

Product reviews provide critical information to shoppers making purchase decisions and help advertisers drive more qualified traffic to their sites. To help shoppers easily find this information, we now show product ratings on Shopping ads in eligible countries. Product ratings show on Shopping ads with a 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third-party aggregators, editorial sites and users. A product must have at least 3 reviews in order for product ratings to be eligible to show on Google.com.au.

Find out how to show product ratings on your Shopping ads.

Certified Shops

The Google Certified Shop badge lets shoppers know that your shop delivers quickly and provides excellent customer service – giving them the confidence to make a purchase. Stores that qualify for the Google Trusted Stores program will display the Google Trusted Store badge on their sites as well as in Google Shopping results and their Product Shopping ads. By hovering over the badge, shoppers will see an expanded report card with performance grades that highlight the merchant's shipping reliability and customer service performance.

Find out how to participate in Google Certified Shops.

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