When you value conversions differently and you want to meet a target return on ad spend (ROAS) a Target ROAS bid strategy can help you meet your goals. Over time, you may want to fine-tune your strategy to make sure it’s working as effectively as possible. This article contains a few tips for measuring Target ROAS performance so you can identify areas for improvement.
Before you begin
If you don’t yet have a Target ROAS bid strategy set up, read About Target ROAS bidding first.
We recommend waiting several weeks before assessing performance to take into account conversion delay and allow the bid strategy to fully optimize for conversions. To see your performance, add the "Conv. value/cost" and "Total conversion value" columns to your statistics table and evaluate these metrics.