The key to driving store traffic from the web into your physical location is letting customers know you’re close by and that you have what they’re looking for. Here’s how to make sure you show the most relevant and up-to-date business information to potential customers.
Get your business on Google
Google My Business is a free and easy-to-use tool for businesses and organisations to manage the online presence of their physical locations across Google Search and Maps. Stand out on Google with a free Business Profile to help customers find your locations and keep them up-to-date on key business information.
Manage your store details
Your Business Profile lets you manage how your business appears on Google Search and Maps. You can edit your store hours, website, and street address.
Recently, we have made it easier to manage your business information directly from Google products you already use. Now you can update business information right from Google Search and Maps. Learn more.
Connect with customers
You can also read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
Link to Google Ads
Linking Google My Business to your Google Ads account is an important first step to start using local formats and measuring offline conversions. If your business has 10 or more locations, the Google My Business Locations dashboard offers easy bulk management for all your locations. You can edit your business information in one place and your verified locations will update across Google Search, Maps, and Google Ads.
Show local information in your ads with location extensions
Location extensions encourage people to visit your business by showing your ads with your address, a map to your location, or the distance to your business. Location extensions may also include a phone number or call button so that users can easily call your business.
There are two ways to enable location extensions in your account:
- If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended).
- If you don’t see your retailers in this list or prefer an alternative, you may also link to a Google My Business account.
If you’re a manufacturer, use affiliate location extensions
If you don’t own your business locations, you can still help consumers find which nearby retail chains sell your products using affiliate location extensions (available for Search and Display campaigns).
Enabling standard or affiliate location extensions is a required feature for you to measure store visit conversions.