Improve performance with Google Analytics 4 & Google Ads

Best practices for getting the most out of both platforms.

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Best Practices logoWhen used together, Google Analytics 4 and Google Ads can provide cross-platform insights in a single set of reports for both your app and website. Combining app and web reports gives you more in-depth insights into how your campaigns are performing and helps you make better optimization decisions in Google Ads.

On this page 

 

Google Anaytics Deep Dive: tl;dr Ads News & How Tos series

 

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Set up conversion events

 

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Measure campaign performance 

  • Use Google Analytics 4 conversion data to measure campaign performance and make adjustments as needed. 
    • For example, you can use Google Analytics 4’s imported conversions to inform your automated bidding strategies and use Google AI to drive more of the results you care about.
  • Build audience lists (including predictive audiences) in Google Analytics 4 to create custom segments and apply them to your Google Ads campaigns.

Tip

If you have an app and are running App campaigns, Google Analytics 4 can help you measure and optimize your iOS campaigns

 

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Evaluate your iOS campaign performance with the SKAdNetwork

  • Set up your SKAdNetwork conversion value schema to better measure install and post-install events. 
    • You can use Google Analytics 4 to help register your app with the SKAdNetwork for better cross-network install measurement. Once you have set up your schema, you can integrate it with Google Ads for better event and value-oriented bidding optimization.

 

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Get tips for your vertical

Retail

  • Build audience lists (including predictive audiences) in Google Analytics 4 to create custom segments and apply them to your Google Ads campaigns.
  • Add ecommerce reporting to get a detailed report on the products or services you sell on your ecommerce store.

General

 

 

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