About the Google Analytics IQ assessment

The Google Analytics IQ assessment is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the assessment is required to earn a Google Analytics IQ certification.

Before you begin

If you don't have a Skillshop account, you need to create one to access the Google Ads assessments that are required to become certified. Learn how to set up your Skillshop account

How to prepare for the assessment

The Google Analytics assessment tests your knowledge of digital analytics and Google Analytics. To prepare for the assessment, you should take the following Analytics Academy courses:

The Google Analytics certification assessments are available in 19 languages.

Available languages: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese

How to take the assessments

In Academy for Ads, you can take the assessment from the Google Analytics Individual Qualification learning path that has "certification" in its title.

Learn more about how to take assessments and earn certifications in Academy for Ads

Time to complete assessments

You'll have 90 minutes to complete the assessment.

There's a timer that will start to count down when you begin the assessment. You won't be able to pause the timer once it starts. If you leave the assessment — for example, if you close your browser or your computer shuts down — the timer will immediately expire. You'll have to wait 1 day to take the assessment again.

Passing scores

You’ll need a score of 80% to pass the assessment.

Retaking the assessment

If you don't pass the assessment, you can retake it in 1 day. Review Google Analytics for Beginnersand Advanced Google Analytics to increase your chances of passing.

Keeping your individual qualification current

To keep your individual qualification current, you'll need to successfully pass the assessment every 12 months.


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