About Google Analytics Individual Qualification (IQ)

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that's available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organisations and at helping others to do the same. You can take the assessment and earn the certification through Skillshop, Google's online training programme.

Before you begin

If you don't have a Skillshop account, you need to create one to access the Google Ads assessments that are required to become certified. Learn how to set up your Skillshop account

How the Google Analytics IQ works

To become Google Analytics certified, you need to pass the Google Analytics assessment. When you set up an Academy for Ads account, you'll get access to the Google Analytics assessment.

The Google Analytics certification assessments are available in 19 languages.

Available languages: Czech, Simplified Chinese, Traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish and Vietnamese

Guidelines for communicating your individual qualification status to others

Your individual qualification demonstrates basic proficiency in Google Analytics. Please note that creating or displaying a Google Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

Common questions

The difference between your individual qualification and the Partner badge

  • Individuals get qualified. Any member of Partners can earn a Google Analytics individual qualification. Once you've passed the Google Analytics IQ assessment, you can demonstrate your achievement with a personalised certificate issued by Google.
  • Agencies get badged. An agency that meets the requirements for Partner status will earn the Google Partner badge and be allowed to promote itself as a 'Google Partner'. Note that an agency doesn't become a 'Google Partner' simply by joining the programme.

The difference between your individual qualification and being a Google Analytics Certified Partner

A GACP is a professional services organisation that has passed a series of stringent requirements to become an approved authorised consultant. These companies are listed on the Google Analytics professional services support page. The Google Analytics Individual Qualification is for any individual who wants or needs to demonstrate proficiency in Google Analytics. Having a Google Analytics individual qualification doesn't by itself qualify you to be a Google Analytics Certified Partner. For information on how to become an Authorised Consultant, visit this page.

How to take the assessments

In Academy for Ads, you can take the assessment from the Google Analytics Individual Qualification learning path that has 'certification' in its title.

Learn more about how to take assessments and earn certifications in Academy for Ads

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