Final URL: Definition

The URL address of the page in your website that people reach when they click your ad.

Destination URL example
  • If you maintain separate landing pages for mobile users (like AMP pages), then enter them in the final URL for mobile field (under the "Ad URL options" section)
  • The domain of the final URL needs to match the domain of your display URL.
  • The final URL isn’t displayed on your ads (the URL shown is your Display URL).
  • If you use tracking information, enter it the tracking template field. You may not use cross-domain redirects in your final URL.
  • The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.

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