Final URL: Definition

The URL address of the webpage in your website that people reach after they click your ad. Also known as the "landing page"

Destination URL example
  • For each ad you create, you specify a final URL to determine the landing page where people are taken when they click your ad.
  • Google's policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.
  • If you maintain separate landing pages for mobile users (like AMP pages), then enter them in the final URL for mobile field (under the "Ad URL options" section)
  • If you use tracking information, enter the tracking template field. You may not use cross-domain redirects in your final URL.
  • The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.
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