Dynamic remarketing for web setup guide

2. Link accounts (retail only)

If you're a retail business, you'll need to link your Google Ads and Google Merchant Center accounts. Doing so allows your dynamic remarketing campaign to use the product data you submit in your Merchant Center account. You can add multiple Google Ads accounts to a single Google Merchant Center account.


  1. Sign in to your Merchant Center account.
  2. Go to the 3-dot icon dropdown and click Account linking.
  3. Select Google Ads.
  4. Enter the Google Ads customer ID of the account you want to link.
  5. Click Add.
  6. Sign in to your Google Ads accountand approve the link request from Merchant Center.

See detailed instructions

Google Merchant Center country availability

You can review the article Use the right language and currency to find a full list of supported countries for Google Merchant Center.
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