Dynamic remarketing for web set-up guide

4. Create a feed

Create a feed [hero image]

Next you'll create a feed, which is a collection of all the products or services that you want to advertise. Rows are products or services. Columns are attributes of each item, such as descriptions and prices. You'll create your feed as a .csv, .tsv, .xls or .xlsx file and then upload it to Google Ads.

Are you a retail business? Use the Google Merchant Centre instead to upload your product feed.

Create and upload a new feed

To get started, create your feed offline as a .csv, .tsv, .xls or xlsx file and then upload it to your account's 'Business data' section. If you're a retail business, use the Google Merchant Centre to upload your product feed.

  1. Click the tools icon Google Ads | tools [Icon] in the top right-hand corner of your screen.
  2. Under the section labelled “Set-up” click Business data.
  3. From the Page menu on the left click Data feeds.
  4. Click the plus button Open Create menu icon and select Dynamic ads feed, then select your business type.
  5. Click Choose file and attach your feed file.
  6. Click on Apply.
Note: Check your feed for any errors after you've uploaded it. Image or address errors may not show up for 3-4 hours.

Learn how to create a feed for your responsive ads.

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