Dynamic remarketing for web set-up guide

Introduction

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.

Dynamic remarketing takes this a step further, letting you show to previous visitors ads based on products or services that they viewed on your website. With messages tailored to your audience, dynamic remarketing helps you to build leads and sales by bringing previous visitors back to your website to complete what they started.

To set up dynamic remarketing you'll need to identify your business type, build a dynamic remarketing campaign, create a feed, tag your website and create dynamic display ads.

How to use this guide

Use this guide for a quick overview of how to set up dynamic remarketing end to end. More comprehensive instructions and examples are available under Dynamic remarketing in the Google Ads Help Centre.

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