Dynamic remarketing for web set-up guide


To provide a comprehensive and consolidated view of your Audiences and make audience management and optimisation simpler, you’ll find the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments and exclusions is now consolidated in one place, the 'Audiences' tab within the left page navigation menu. You can also easily manage your audiences from this report page. Learn more about Audience reporting
  • New terms
    We’re using new terms on your Audience report and throughout Google Ads. For example, 'audience types' (these include similar, custom, in-market and affinity) are now referred to as audience segments and 'remarketing' is now referred to as 'your data'. Learn more about the updates to Audience terms and phrases

Targeting segments comprised of your data allows you to show ads to people who have previously visited your website or used your mobile app.

Dynamic remarketing takes this a step further, letting you show to previous visitors ads based on products or services that they viewed on your website. With messages tailored to your audience, dynamic remarketing helps you to build leads and sales by bringing previous visitors back to your website to complete what they started.

To set up dynamic remarketing, you'll need to identify your business type, build a dynamic remarketing campaign, create a feed, tag your website and create dynamic display ads.

How to use this guide

Use this guide for a quick overview of how to set up dynamic remarketing end to end. More comprehensive instructions and examples are available under dynamic remarketing in the Google Ads Help Centre.

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