Dynamic remarketing for web setup guide

5. Tag your website

Next add the global site tag and optional event snippet to your website. The global site tag needs to be in every page on your site and the optional event snippet only needs to be in pages where remarketing events occur. Together, these snippets add your website visitors to your remarketing lists, using custom parameters to associate visitors with the IDs of the products or services they viewed.

 

If you've set up the Google Ads tag for remarketing in the new Google Ads experience, you'll see the new Google Ads tag that consists of a global site tag and an optional event snippet. If you have the old AdWords tag installed on your website using JavaScript, it will still work, but it is recommended that you use the new Google Ads tag. Learn about the Changes to the Google Ads remarketing tag.

Instructions

Set up your tag

  1. Click the tools icon  in the top right corner of your Google Ads account.
  2. Under the section labeled “Shared library” click Audience manager.
  3. Click Audiences sources from the page menu on the left.
  4. Click Set up tag in the "Google Ads tag" card.
  5. Follow the instructions to get your tag snippets.
  6. Click Save and continue.
  7. When your snippets appear, you have the options to use Tag Manager, download the tag, or email the snippets to your webmaster.
    • The snippets should be added between the head tags (<head></head>) of your site. 

Get your previously created tag

  1. Click the tools icon  in the top right corner of your Google Ads account.
  2. Under the section labeled “Shared library” click Audience manager.
  3. Click Audiences sources from the page menu on the left.
  4. Click Details in the “Google Ads tag” card.
  5. Scroll to the bottom of the page and click on the Google Ads Tag section.
  6. Your snippets will appear, along with options to download or email the snippets to yourself.
  7. The snippets should be added between the head tags (<head></head>) of your site.
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