Dynamic remarketing for web setup guide

5. Tag your website visitors

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more about Audience reporting
  • New terms
    We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the updates to Audience terms and phrases

Next add the Google tag and event snippet to your website. The Google tag needs to be in every page on your site and the event snippet only needs to be in pages where the events occur. Together, these snippets add your website visitors to your data segments, using custom parameters to associate visitors with the IDs of the products or services they viewed.

If you've set up the Google tag to track your website visitors, you'll see that it consists of the Google tag and an event snippet. Learn how to set up conversion tracking for your website

Instructions

Set up your tag

  1. Click the tools icon Google Ads | tools [Icon] in the top right corner of your Google Ads account.
  2. Under the section labeled “Shared library” click Audience manager.
  3. On the left, click on Your data sources.
  4. Click on Details under "Google Ads tag".
  5. Click on the Tag setup drop down and select how you want to install the Google Ads tag:
    • Install the tag yourself
    • Email the tag
    • Use Google Tag Manager
  6. Follow the instructions to get your tag snippets.
  7. Click Save and continue.
  8. When your snippets appear, you have the options to use Tag Manager, download the tag, or email the snippets to your web developer.
    • The snippets should be added between the head tags (<head></head>) of your site.

Get your previously created tag

  1. Click the tools icon Google Ads | tools [Icon] in the top right corner of your Google Ads account.
  2. Under the section labeled “Shared library” click Audience manager.
  3. On the left side menu, click on Your data sources.
  4. Click Details under “Google Ads tag”.
  5. Scroll to the bottom of the page and click on the Google Ads tag section.
  6. Your snippets will appear, along with options to download or email the snippets to yourself.
  7. The snippets should be added between the head tags (<head></head>) of your site.

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