Dynamic remarketing: Create a feed for your responsive ads

Some advertisers using standard dynamic ads will begin to notice suggested responsive ads set up in their dynamic campaigns. Until these ads are reviewed and enabled, they'll remain paused. Responsive ads have a streamlined setup process and may help improve the overall performance of dynamic remarketing campaigns.

Existing standard dynamic ads are read-only in the new Google Ads experience, but they'll still serve unless paused by advertisers.

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With dynamic remarketing, you'll create a feed of all your products or services along with attributes like unique IDs, images and prices. Using the details from your feed to create responsive ads, dynamic remarketing shows the most relevant information in these ads to people who previously visited your website.

Dynamic flight ad

There are different types of feeds for different business types. For example, an airline might create a flights feed. People who visited the airline's website might then notice ads tailored with information about the flights that they searched for, viewed or started to book.

In this article:


About feeds

For subtitles in your language, turn on YouTube captions. Select the settings icon Image of YouTube settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.



When you create a feed, you're essentially creating a database of products or services that can be used in your responsive ads. Here are a couple of items that the airline (from the example above) might include in their flights feed:

Destination ID Flight description Final URL Flight price
SFO Book your flight http://example.com/flights_SFO 900.00 AUD
BOS Book your flight http://example.com/flights_BOS 650.00 AUD
  • Feeds can be created as a .csv, .tsv, .xls or xlsx file and then uploaded to Google Ads.
  • Rows are products or services.
  • Columns are attributes of each item that you've listed (such as unique IDs, prices and descriptions) and should match the letters and spaces of their specs. IDs are important to include in your feed because they're used by your Google tag to connect people on your lists with products they viewed.
  • If you want to add a new column after you've uploaded your feed to Google Ads, you'll need to create a new feed.
  • For products or services that are available in different markets, create a feed for each language and currency.
  • 'Business data' supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless. 'Business data' doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1 or ISO-8859-1.
  • There are limits to the number of feeds and feed items per account. Learn more about your Google Ads account limits.

Get feed templates and specs for your business type

There are different types of feeds for different types of businesses and you'll want to choose the type that represents your products or services. The type of feed you create should match the business type that you selected when creating your dynamic remarketing campaign. Use the 'Custom' feed only if the other business types don't apply to your products or services.

Note:The 'Attribute' headers need to stay as they are in order to ensure feed templates are read properly. Non-English feeds also need to keep their 'Attribute' headers in their original English values in order for the system to recognise them.

Education
Attribute Specification Sample values Can be displayed in ad
Program ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. 1255  
Location ID matches the event parameter location_id Any sequence of letters and digits. ID sequence (for example program ID + Location ID or just Location ID) must be unique. Mountain View  
Program name* 25 characters maximum (12 for double-width languages). Nursing Used
School name 25 characters maximum (12 for double-width languages). MTV School of Nursing Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/nursing  
Thumbnail image URL PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/thumbnail.png Used
Image URL Same as above. http://www.example.com/image.png  
Area of study 25 characters maximum (12 for double-width languages). Health Used
Program description 25 characters maximum (12 for double-width languages). Nursing certification Used
Contextual keywords Text. Use semicolons to separate multiple keywords. Nursing certification; Mountain View  
Address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to these specs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. The key must be alphanumeric (letters and numbers only). {_program}=nursing;{_type}=certification  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/nursing  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar Program IDs String list of recommended Program IDs to show together with this item. 1275,1285,1255  

*Required

**Required if you're not using 'Final URL'.

Flights
Attribute Specification Sample values Can be displayed in ad
Destination ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. PAR  
Origin ID matches the event parameter destination

Any sequence of letters and digits.

ID sequence (for example, Destination ID + Origin ID) must be unique.

LON  
Flight description* 25 characters maximum (12 for double-width languages). Book your ticket Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/flights  

Image URL

(Highly recommended)

PNG recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris  
Origin name 25 characters maximum (12 for double-width languages). London  

Flight price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 AUD Used
Flight sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for 'Flight sale price' less than values for 'Flight price'. 80.00 AUD Used
Formatted price Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.
  • Starting at $100.00
  • $80-100
Used
Formatted sale price Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.
  • On sale for $80.00
  • $60-80
Used
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_dest}=PAR;{_type}=international  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/flights  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar Destination IDs String list of recommended Destination IDs to show together with this item. PAR,LON  
Android app link

Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}*.

Description of field:

  • package_id: Application ID as specified in the Android Play Store.
  • scheme: The scheme to pass to the application. Can be http, https or a custom scheme.
  • host_path: Identifies the specific content within your application.
http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234  
iOS app link

Adds a deep link for iOS in the form of *{scheme}://{host}/{path}*.

Description of field:

  • scheme: Indicates to iOS which app to open.
  • host: Host to be opened within the app.
  • path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.
exampleApp://content/page  
iOS app store ID This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present. 12345678  

*Required

**Required if you're not using 'Final URL'.

Hotels and rentals
Attribute Specification Sample values Can be displayed in ad
Property ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. 52639  
Property name* Any sequence of letters and digits. IDs must be unique. Mountain View Hotel Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/hotel  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Downtown Mountain View Used

Description

(Highly recommended)

25 characters maximum (12 for double-width languages). Close to SJC Airport Used

Price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 AUD Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for 'Sale price' less than values for 'Price'. 80.00 AUD Used
Formatted price Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.
  • Starting at $100.00
  • $80-100
Used
Formatted sale price Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.
  • On sale for $80.00
  • $60-80
Used
Star rating Must be a number, 1-5. 3 Used
Category Text. Hotel suite Content
Contextual keywords Text. Use semicolons to separate multiple keywords. Mountain View 'Hotels'; South Bay hotels  
Address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to thesespecs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_hotelid}=12345;{_type}=resort  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/hotel  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar property IDs String list of recommended Property IDs to show together with this item. 52639,52640,52641  
Android app link

Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}*.

Description of field:

  • package_id: Application ID as specified in the Android Play Store.
  • scheme: The scheme to pass to the application. Can be http, https or a custom scheme.
  • host_path: Identifies the specific content within your application.
http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234  
iOS app link

Adds a deep link for iOS in the form of *{scheme}://{host}/{path}*.

Description of field:

  • scheme: Indicates to iOS which app to open.
  • host: Host to be opened within the app.
  • path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.
exampleApp://content/page  
iOS app store ID This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present. 12345678  

*Required

**Required if you're not using 'Final URL'.

Jobs
Attribute Specification Sample values Can be displayed in ad
Job ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. 1255  
Location ID matches the event parameter location_id Any sequence of letters and digits. ID sequence (Job ID + Location ID or Location ID only) must be unique. MTV  
Title* 25 characters maximum (12 for double-width languages). Software engineer Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/jobs  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Level II Used

Description

(Highly recommended)

25 characters maximum (12 for double-width languages). Use your technical skills Used

Salary

(Highly recommended)

25 characters maximum (12 for double-width languages). $100,000 Used
Category Text. Technical  
Contextual keywords Text. Use semicolons to separate multiple keywords. Software engineering job; Software jobs  
Address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to thesespecs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_job}=1234;{_type}=engineering  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/jobs  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar Job IDs String list of recommended Job IDs to show together with this item. 1275,1285,1256  

*Required

**Required if you're not using 'Final URL'.

Local deals
Attribute Specification Sample values Can be displayed in ad
Deal ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. 1234  
Deal name* 25 characters maximum (12 for double-width languages). 50% off at local grocers Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/deals  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Groceries Used

Description

(Highly recommended)

25 characters maximum (12 for double-width languages). Save on your weekly bill Used

Price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 AUD Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for 'Sale price' less than values for 'Price'. 80.00 AUD Used
Formatted price Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.
  • Starting at $100.00
  • $80-100
Used
Formatted sale price Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.
  • On sale for $80.00
  • $60-80
Used
Address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to these specs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Category Text. Food  
Contextual keywords Text. Use semicolons to separate multiple keywords. Save groceries coupons; Grocery savings  
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_vendor}=LocalGrocer;{_type}=promotion  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/deals  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar Deal IDs String list of recommended local Deal IDs to show together with this item. 1234,1235,1236  
Android app link

Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}*.

Description of field:

  • package_id: Application ID as specified in the Android Play Store.
  • scheme: The scheme to pass to the application. Can be http, https or a custom scheme.
  • host_path: Identifies the specific content within your application.
http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234  
iOS app link

Adds a deep link for iOS in the form of *{scheme}://{host}/{path}*.

Description of field:

  • scheme: Indicates to iOS which app to open.
  • host: Host to be opened within the app.
  • path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.
exampleApp://content/page  
iOS app store ID This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present. 12345678  

*Required

**Required if you're not using 'Final URL'.

Property
Attribute Specification Sample values Can be displayed in ad
Listing ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. mtv_12345  
Listing name* 25 characters maximum (12 for double-width languages). Boulevard Bungalow Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/realestate  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
City name 25 characters maximum (12 for double-width languages). Mountain View, California Used

Description

(Highly recommended)

25 characters maximum (12 for double-width languages). 3 beds, 2 baths, 1568 sq. ft. Used

Price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 6,000.00 AUD Used
Property type Text. House  
Listing type Text For sale  
Contextual keywords Text. Use semicolons to separate multiple keywords. For sale; Houses for sale  
Address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer tospecs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_ptype}=condo;{_type}=sale  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/realestate  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar Listing IDs String list of recommended Listing IDs to show together with this item. mtv_12345,mtv_12350,mtv_12355  

*Required

**Required if you're not using 'Final URL'.

Retail

You'll need a Google Merchant Center account to create product feeds for your retail business.

Note: For countries where Shopping ads aren't available, Google Merchant Center can't be used to create dynamic remarketing campaigns. Instead, use business data feeds using the 'Custom' business type.
Travel
Attribute Specification Sample values Can be displayed in ad
Destination ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. PAR  
Origin ID matches the event parameter origin Any sequence of letters and digits. ID sequence (for example, Destination ID + Origin ID or just Origin ID) must be unique. LON  
Title* 25 characters maximum (12 for double-width languages). Book your train ticket Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/travel  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris Used
Origin name 25 characters maximum (12 for double-width languages). London Used

Price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 EUR Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for 'Sale price' less than values for 'Price'. 80.00 EUR Used
Formatted price Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.
  • Starting at $100.00
  • $80-100
Used
Formatted sale price Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.
  • On sale for $80.00
  • $60-80
Used
Category Text. Express  
Contextual keywords Text. Use semicolons to separate multiple keywords. Paris trains; Paris transportation  
Destination address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to thesespecs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_dest}= LON;{_type}=international  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/travel  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar Destination IDs String list of recommended Destination IDs to show together with this item. PAR,LON  
Android app link

Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}*.

Description of field:

  • package_id: Application ID as specified in the Android Play Store.
  • scheme: The scheme to pass to the application. Can be http, https or a custom scheme.
  • host_path: Identifies the specific content within your application.
http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234  
iOS app link

Adds a deep link for iOS in the form of *{scheme}://{host}/{path}*.

Description of field:

  • scheme: Indicates to iOS which app to open.
  • host: Host to be opened within the app.
  • path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.
exampleApp://content/page  
iOS app store ID This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present. 12345678  

*Required

**Required if you're not using 'Final URL'.

Custom

Use the 'Custom' feed only if the other business types don't apply to your products or services.

Attribute Specification Sample values Can be displayed in ad
ID* matches the ID parameter of the item object Any sequence of letters and digits. IDs must be unique and match the values from your Google tag. Sedan  
ID2 matches the event parameter location_id Any sequence of letters and digits. ID sequence (for example ID + ID2, or just ID) must be unique. Red  
Item title* 25 characters maximum (12 for double-width languages). Mid-size sedan Used
Final URL Upgraded URLs Same domain as your website. Begins with 'http://' or 'https://'. http://www.example.com/cars  

Image URL

(Highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum. http://www.example.com/image.png Used
Item subtitle 25 characters maximum (12 for double-width languages). For sale in Mountain View Used

Item description

(Highly recommended)

25 characters maximum (12 for double-width languages). Best selling mid-sized car Used
Item category Text Sedans  

Price

(Highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 20,000.00 AUD Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for 'Sale price' less than values for 'Price'. 15,000.00 AUD Used
Formatted price Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.
  • Starting at $20,000.00
  • $20K
  • $15,000-20,000
Used
Formatted sale price Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.
  • On sale for $15,000.00
  • $15K
  • $12,000-15,000
Used
Contextual keywords Text. Use semicolons to separate multiple keywords. Sedans; 4-door sedans  
Item address Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to thesespecs for cities, regions and countries.
  • Mountain View, CA, USA
  • 123 Boulevard St, Mountain View, CA 94043
  • 41.40338, 2.17403
 
Tracking template Upgraded URLs Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}  
Custom parameter Upgraded URLs Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key-value pairs. {_model}=CarModel;{_type}=sedan  
Destination URL** Same domain as your website. Begins with 'http://' or 'https://'. http://example.com/cars  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.example.com/asp/sp.asp?id=1030  
Similar IDs String list of recommended IDs to show together with this item.

Sedan,Red

 
Android app link

Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}*.

Description of field:

  • package_id: Application ID as specified in the Android Play Store.
  • scheme: The scheme to pass to the application. Can be http, https or a custom scheme.
  • host_path: Identifies the specific content within your application.
http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234  
iOS app link

Adds a deep link for iOS in the form of *{scheme}://{host}/{path}*.

Description of field:

  • scheme: Indicates to iOS which app to open.
  • host: Host to be opened within the app.
  • path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.
exampleApp://content/page  
iOS app store ID This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present. 12345678  

*Required

**Required if you're not using 'Final URL'.


Create and upload a new feed

To get started, create your feed offline as a .csv, .tsv, .xls or xlsx file, then upload it to your account's 'Business data' section. If you're a retail business, use the Google Merchant Center to upload your product feed.

  1. In your Google Ads account, click the Tools icon Tools icon.
  2. Click Business data.
  3. Click Data feeds on the top.
  4. Click the plus button , go to 'Dynamic ad feed', and then select your business type.
  5. Click Select a file from your computer and attach your feed file.
  6. Click Apply.
Note: Check your feed for any errors once you have uploaded it. Image or address errors may not show up for 3-4 hours.

You can also use the Google Ads API (AdWords API) to get, add, update or remove items in your feed.

Don't use capital letters in your feed because your ads will be disapproved. For example, 'Our New Watch' is allowed, but 'OUR NEW WATCH' wouldn't be allowed.

Your feed, tag and campaign can't use or collect any personal or sensitive information about site or app visitors. Learn more about Google's policies on personalised advertising.

New and updated items in your feed go through an approval process to make sure that they're appropriate for users according to our advertising policies. Items in your feed won't be reviewed until your campaign and ads are enabled and won't be used in your ads until they're approved. Most feed items are reviewed within 3 working days.


Fix problems with your feed

When an item in your feed isn't available or up to specs, it won't be used in your ads. You may have errors right after you upload your feed. If not, make sure to check three to four hours after your feed has been processed.

To fix items in your feed, first check the specs for your business type (above). You can either directly edit items in your account's 'Business data' section or edit items offline and then upload your feed again to 'Business data'.

Items showing 'Pending review' status

Items can be in pending review after uploading your feed for the following reasons:

  • Campaign isn't active: To start the data feed policy review, your dynamic remarketing campaign must contain:
    • An active account with correct billing information
    • An active ad group
    • Enabled responsive ads
    • An active feed linked to the campaign
  • This is a new feed: It can take up to 4 business days (or longer depending on site traffic) for the policy review to be completed.
  • Items aren't receiving sufficient tag hits: Make sure that the tag is implemented correctly. Learn more About validations and alerts in Google tag.
    Note:
    • Products with a high number of visits recorded by the Google tag are reviewed first, and products with low traffic may take longer to be reviewed.
    • Products that haven't ever been visited won't be reviewed.
Errors after uploading your feed
Error message Issue How to fix it
Missing required attributes The feed is missing required attributes (columns). Add all required attributes (columns).
Invalid attributes The feed contains unnecessary attributes (columns) that aren't to spec. Remove unnecessary attributes (columns).
Invalid price format The price doesn't include the ISO4217 alphabetic currency code. Add the ISO4217 alphabetic currency code to the price.
Invalid URL The URL doesn't begin with 'http://' or 'https://'. Add 'http://' or 'https://' to the beginning of the URL.
Invalid contextual keywords The list of contextual keywords isn't separated by a semicolon. Separate contextual keywords with semicolons.
Scheduled upload failed The uploaded feed .csv file is too large. Upload a .csv file that’s equal to or less than 500 MB in file size.
Errors after your feed has been processed
Error message Issue How to fix it
Image not accessible Our system can't access the image. For example, the server hosting the image may be blocking access or taking too long to allow access. Host the image in an accessible location.
Invalid image format The image isn't a standard file type or format. Convert the image to .PNG, .JPG, .JPEG or .GIF, and save it in RGB colour code with an ICC profile attached.
Invalid image size The image is too large. Reduce the image:
  • Recommended image size: 300px by 300px
  • Recommended resolution: 72dpi
  • Maximum file size: 11.4MB
  • Maximum pixel count: 6 million pixels
Invalid address format The address isn't formatted correctly. Use one of these formatting methods:
  • City, state code, country
  • Full address with postcode
  • Latitude-longitude in the DDD format
Use commas to separate your address. Refer to these specs for cities, regions and countries.
Image not downloaded due to SSL error Issues with your website's SSL certificate are preventing our system from downloading the image. Check your SSL certificate with an online tool, or you may choose to switch to URLs that don't use your website's SSL certificate.

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