Deep link: A type of destination URL in an ad that takes users directly to a specific page in an app.
The following types of deep links are supported by Google Ads:
- Custom schemes: Custom schemes are custom URLs that you can create to link to any in-app content. If your ad shows on a mobile device with your app installed and a user clicks the link, it sends the user directly to the content in your app.
- App links and Universal Links: These links use your existing HTTP destination URL, such as
www.example.comorwww.example.com/product_1234. Tracking parameters are allowed for these links.
Note: Deep links aren’t automatically set up when you create your app, and they work differently on iOS and Android.
Related links
Best practices for implementing deep links
Add and edit deep linking for Apps campaigns for engagement
Learn about setting up custom schemes for Android apps
