Measure promotion performance in Shopping ads

You can track, measure, and compare key performance metrics for any of your promotions in Google Ads. This article explains how to create comparison groups and measure user engagement with these promotions.

Before you begin

• Create a Shopping campaign
• Set up promotions

Measure performance levels

To measure how users engage with your promotions, follow these steps:

1. Sign in to your Google Ads account.
2. Go to your Shopping campaign.
3. Click Segment, then select Click type. Click type reports impressions from the “Special offer” link and reports clicks to the “Shop” button in the promotion bubble.
4. Segment campaigns by click type
5. Go to the “Shopping ad - Coupon” click type. This click type reports impressions from the “Special offer” link and reports clicks to the “Shop” button in the promotion bubble.

To capture the impact of the "special offer" annotation, measure CTR at the campaign level. Your clicks and CTR may appear low, but impressions and conversions are typically higher.

Related link

• Promotion basics