About Brand Lift surveys

This article is for users that see Brand Lift surveys before YouTube videos. If you’re interested in using Brand Lift measurement for your ads, keep in mind that Brand Lift has to be enabled by a Google sales representative. If you don’t have a sales representative for your Google Ads account, you won’t be able to use this feature.

If you’ve seen short online questionnaires on YouTube, then you’ve most likely seen Brand Lift surveys. By asking you to take brief surveys about products or services you’re familiar with, advertisers can better understand the impact of their ads on consumers.


Where do my survey responses go?

When the survey is complete, Google will share only aggregated answers with those who created the survey. This means that you will not be personally identified or associated with your answers to the surveys. For more information see the Google Privacy Policy.

How frequently will viewers receive my surveys?

At most, viewers may receive one survey in a day and three surveys in a week. Within a period of 14 days, viewers can provide one response for a product or brand. Note that if you want to measure multiple questions or metrics, your viewers will see only one of those questions which will be chosen at random.

Reporting an abuse of our services

If you see survey content that you believe violates our Programme Policies, please help us keep our surveys compliant by contacting the YouTube and Google Ads for video team.

When filling in the form, please provide detailed information about the survey question. We’ll remove the question only if it violates our Programme Policies. However, we’re not able to provide notification upon review of the content you reported.

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