Transfer ownership of a Google Ads, Google Analytics, or Google Merchant Center account

You can transfer ownership of a Google product to another Google Account. This functionality is available for:

• Google Ads
• Google Analytics
• Google Merchant Center

Instructions

Transfer your Google Ads account

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Admin icon .
2. Click Access and security.
3. Click the Users tab.
4. Click the plus button .
5. Enter the email address of the person taking over your Google Ads account.
   • The email address of the person taking over your Google Ads account must match their Google Account email address. If they don't have a Google Account, they’ll need to create one.
6. Next to "Select account access level", click Admin.
7. Click Send invitation. The person taking over your Google Ads account will receive an email with instructions for completing the transfer process. After they complete the process, they'll be added to the "Users" page in "Access and security".
8. To remove your account, go to the "Users" page in "Access and security", then click Remove access next to your email address.

Transfer your Google Analytics account

To transfer your Google Analytics account to another Google Account, add a person with the "Edit" and "Manage Users" permissions to your Google Analytics account. You can then remove your Google Account from the Google Analytics account.

Use the following steps to transfer your Google Analytics account to another Google Account:

1. In your Google Analytics account, click the Admin icon .
2. Under “Account settings,” click Account, and then click Account access and management.
3. Click the blue plus button .
4. Add a person with the "Edit" and "Manage Users" permissions to your Google Analytics account.
5. Have the newly added administrator verify the ownership of the website.
6. You can then remove the previous owner’s Google Account from the Google Analytics account by clicking the box next to their email and clicking Remove.

Transfer your Google Merchant Center account

1. In your Merchant Center account, click the tools and settings icon , then select People and access under the “Settings” menu.
2. Click Add person.
3. Enter the email address of the person you want to invite.
4. Click Next.
5. On the next page, grant the account admin access, and set the email preferences for that person.
6. Click Save.
7. Under “People”, click Manage for the owner you would like to remove.
8. Under “Account status,” click Remove person.

In some cases, you may need to contact the Google Merchant Center User Support team for assistance with transferring ownership.

Related links

• Manage access to your Google Ads account
• Add, edit, and delete users and user groups (Google Analytics)
• User access for Merchant Center