Ad delivery is setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). This setting affects when during the day your ads are likely to show.
Since 2019, accelerated delivery has been unavailable for use with Search campaigns, Shopping campaigns, or shared budgets. Starting April 2020, accelerated budget delivery will no longer be available for use with any Google Ads campaign type.
- This setting determines how your average daily budget is allocated throughout the day, which in turn determines how quickly Google will try to show your ads during each day.
- For each ad campaign, you choose one of these delivery options for the ads in that campaign:
- Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don't spend your whole budget in the morning and cause your ads to stop showing for the rest of the day.
- Accelerated delivery tries to show your ads more quickly until your budget is reached. With this option, your ads can stop showing early in the day if your budget is spent.