Add Google Analytics data to Google Ads reports

Activate Google signals in order to also import cross device conversions from Google Analytics.Once you’ve linked your Google Analytics and Google Ads accounts, you can import Google Analytics data into Google Ads and see this data in your Google Ads account. This article will show you how to add Google Analytics columns to your Google Ads reports.

If you want an overview of how this data can be helpful and some useful information to keep in mind, see About Google Analytics data in Google Ads reports.

Before you begin

Before you can add Google Analytics data to your Google Ads reports, you’ll need to do the following:

  1. Enable auto-tagging in your Google Ads accounts.
  2. Link your Google Ads and Google Analytics accounts. Make sure that you import site metrics for the view that you want to see in your Google Ads account.
  3. Activate Google signals in order to also import cross device conversions from Google Analytics.
  4. Check the status message in the “Actions” column in the reporting table to make sure that the Google Analytics data was imported. To find the “Actions” column, go to Google Ads, click the tools icon , select Linked accounts, and then click Google Analytics.
     

    Note: In most cases, it takes less than an hour for the data and columns to be visible in Google Ads, but the process may take longer for larger accounts.

How to add Google Analytics reporting columns

To see your Google Analytics data in Google Ads, follow the instructions below to add Google Analytics reporting columns to your Google Ads reports:

  1. Click the tab that you want to add Google Analytics columns to: Campaigns, Ad groups, Ads or Keywords.
  2. Click the Columns menu and select Modify columns from the drop-down menu.
  3. Select Google Analytics.
  4. To select your columns, click the arrow icon next to each column that you’d like to add.
  5. Click Apply.
That’s it! You’ll now see Google Analytics data in your Google Ads reports.
 

 

Bear in mind

  • As of October 2019, Google Analytics data collected prior to May 2016 isn’t available in the Google Ads. If you need Google Analytics data prior to May 2016, go to Google Analytics.
  • Everyone who uses your Google Ads account will be able to see your imported Google Analytics metrics.
  • To ensure that you're importing the targeted information you need, it's important that you've linked your Google Ads account to all the relevant Google Analytics views. For example, if your Google Ads account has keywords and ads that target landing pages on 4 different websites, it's important that you link your Google Ads account to a Google Analytics view for each of the 4 sites.
  • You can import Analytics data into your Google Ads account from only one view per property, from a maximum of 10 properties.
  • If you don't tag every page that you want to track in Google Analytics, you won't get the complete data that you're looking for.
  • Mobile app property metrics can't be imported from Google Analytics.
  • You can't segment Google Analytics metrics by some dimensions, such as device.
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