Recommended average daily budget: Definition

An estimated amount for your average daily budget that would likely allow your ads to appear more often for your current set of keywords.

  • Your recommended average daily budget is the estimated lowest budget amount at which you wouldn’t lose any impressions due to budget constraints. For example, your recent lost impression share (IS) due to budget would be zero. In some circumstances where this budget amount would be significantly high, we might recommend a more conservative budget to avoid an unexpectedly high increase in spend.
  • If you choose an average daily budget that's lower than the recommended amount, your ads can still show, but they won't show for every search. Instead, we'll spread the delivery of your ad throughout the day so that you don't exceed your budget by more than 2 times. Learn Why costs might exceed your average daily budget.
  • If your budget is limiting your campaign's traffic, you'll be able to see recommended budget amounts.

Related links

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
12953014196270828773
true
Search Help Center
true
true
true
true
true
73067
false
false
false