Add, edit and copy placements

If you'd like your ads to show on YouTube or Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit.

Google's policy doesn't allow you to target placements that promote hatred, intolerance, discrimination or violence towards an individual or group. All campaigns are subject to the Google Ads advertising policies. Learn more

Instructions

You can add placements to ad groups in your Video or Display campaigns.

Add placements

  1. Sign in to your Google Ads account.
  2. Open the navigation panel and select Display campaigns or Video campaigns.
  3. Select the campaign that you want to edit, then select an ad group in that campaign.
  4. Click Placements in the page menu.
  5. Click the pencil icon . If you’re adding placements to a Display campaign, click Edit placements after you click the pencil icon.
  6. (Display campaigns only) Choose the targeting type for your placements.
    • Targeting (recommended): Narrow the reach of your ad group to the selected audiences.
    • Observation: Don't narrow the reach of your ad group.
  7. Select a placement type in the box that appears. Keep in mind that some placement types require you to search by a word, a phrase, a URL or a video ID before you can include the placement type in your ad group:
    • Websites: Place your ads on specific websites. Requires a search in the placement box.
    • YouTube channels: Place your ads on specific YouTube Channels. Requires a search in the placement box.
    • YouTube videos: Place your ads on specific YouTube videos. Requires a search in the placement box.
    • Apps: Place your ads in specific apps. Requires a search in the placement box.
    • App categories: Place your ads in specific apps that fit a category (for example, “Books”). Eligible app stores include the Apple App Store and Google Play. You don’t need to use the search field to narrow down your results if you choose this placement type. 
  8. Tick the boxes next to the placements that you want to target.
  9. (Optional) To enter multiple placements, click Enter multiple placements at the bottom of the box and enter the placement URL. Then, click Add placements.
  10. Click Save

Edit placements

You can pause, enable or remove specific placements, edit placements or edit bids that you’ve set on your placements.

  1. Open the navigation panel and select Display campaigns or Video campaigns.
  2. Select the campaign that you want to edit, then select an ad group in that campaign.
  3. Click Placements in the page menu.
  4. Tick the box next to the placement that you want to edit.
  5. Click Edit, then choose how you want to edit the placement:
    • Change the status of a placement: Click Pause, Enable or Remove.
    • Edit bids: Click Change bid adjustments, Change max. CPC bids, or Change max. CPM bids.
If you remove a placement, your ads may still appear on the placement that you remove if the ad group contains keywords, topics or other phrases that match with the placement.

Copy placements to another ad group (Display campaigns only)

After you've set up placements for one ad group, you can copy your placements to other ad groups in Display campaigns. 

To copy your placements:

  1. Open the navigation panel and select Display campaigns.
  2. Select the campaign that you want to edit, then select an ad group in that campaign.
  3. Click Placements in the page menu.
  4. Tick the box next to the placements that you want to copy.
  5. Click Edit.
  6. In the “Edit” menu, click Copy (or Ctrl + C / Cmd + C on your keyboard).

To paste your copied placements:

  1. Open the navigation panel and select Display campaigns.
  2. Select the campaign that you want to edit, then select an ad group in that campaign.
  3. Click Placements in the page menu.
  4. Tick the box next to the name of the ad group where you want to paste your placements.
  5. In the “Edit” menu, click Paste (or Ctrl + V / Cmd + V on your keyboard).
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