About ad scheduling
You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.
How it works
The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more
You can use the ad schedule to:
- Specify certain hours or days of the week when you want your ads to show.
- Set bid adjustments to increase or decrease your bids for specific days and times.
By default, your Google Ads campaigns are set to show ads "All day." This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.
Suppose you run a dog-sled touring business in Alaska. By viewing your "Day and Hour" performance on the Ad schedule page, you've noticed that your ads get the best results between 8 and 11 a.m. on Tuesdays, when Extremely Cold Places is playing on television. You decide to adjust your ad schedule so that on Tuesdays, your ads only appear during that time.