About ad scheduling

You may want your ad to show whenever a customer searches online or perhaps only on certain days, or during business hours when you are available to handle customer inquiries.

Ad scheduling isn't compatible with the following campaigns:
  • App campaigns
  • Campaigns that use Smart Bidding

How it works

You can use the ad schedule to:

  • Specify certain hours or days of the week when you want your ads to show.
  • Set bid adjustments to increase or decrease your bids for specific days and times.

By default, your Google Ads campaigns are set to show ads "All day." This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show. 

Example

Suppose you run a dog-sled touring business in Alaska. By viewing your "Day and Hour" performance on the Ad schedule page, you've noticed that your ads get the best results between 8 and 11 a.m. on Tuesdays, when Extremely Cold Places is playing on television. You decide to adjust your ad schedule so that on Tuesdays, your ads only appear during that time.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu