আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

Charges and your average daily budget

Explore our guided troubleshooter to learn more about understanding and identifying Google Ads charges:

Troubleshooter for unidentified Google Ads charges

In this article

Internet traffic fluctuates. If your ads don't show up much because of low traffic, then we'll make up for that by showing them more when traffic's higher.

Average daily budget

You might see that your advertising costs each day are a little higher or lower than what you set for your average daily budget. If you do, don't worry: Over a month-long billing cycle, you won't be charged more than your average daily budget would've allowed for over 30.4 days.

Basically, 30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417). Google multiplies your average daily budget by this number so we know what your budget should be over the course of a month.

Overdelivery

We allow up to 2 times the clicks in a day than your average daily budget allows for campaigns that aren't paying for conversions. This is called overdelivery, and it's a good thing. If we end up showing your ad too much — to the point where you accrue more costs than your average daily budget allows for over a billing cycle — then we'll give you a credit for those extra costs.

For more, check out our FAQ.

Example

Let's say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you're charged $2, on others you're charged $10. At the end of the month, your charges won't exceed $152 (that's 30.4 multiplied by your $5 budget).

So even though your campaign costs tipped above and fell below your $5 budget from day to day, at the end of the month, you're still charged no more than what you budgeted.

Fluctuating internet traffic might make your daily costs go up and down, but at the end of the month, you'll find your costs where you expected them to be.


Check for overdelivery

Sometimes we deliver over your monthly budget. In those cases, we'll credit the overdelivery cost back.

If you'd like to check if we've given you overdelivery credits, follow these steps:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Insights and reports drop down in the section menu.
  3. Click Report editor.
  4. In the "Billing" section of the "Template gallery" card, select the Billed cost report.

You’ll see a report that lists served and billed costs for each campaign. To calculate overdelivery, subtract “Billed cost” from “Served cost.” To perform these calculations in bulk, select the download icon in the top right of the report and save as a .csv file.

By default, the data is displayed daily and sorted by served cost. If you wish to see for a certain date range, remove the “Day” filter and set a date range in the upper right section above the table.


Frequently asked questions about overdelivery

Open the links below to answer questions about overdelivery.

Related links

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