Change how often you're charged

With automatic payments, we charge you whenever your account reaches a certain amount, known as your payment threshold, or 30 days after your last automatic charge -- whichever comes first. The day when you'll be charged might vary.

Your payment threshold might rise if you tend to reach that limit before 30 days. For example, if your threshold is $50 and you reach that amount multiple times, the threshold might raise to $200 or more.

Find your account's payment threshold

You can find your account's payment threshold by following these steps:

  1. Sign in to your Google Ads account.
  2. Click the tools  icon and beneath "Billing" choose Summary. You'll land on the "Billing summary" page, which shows your current balance.
  3. Under the grey progress bar you'll find your threshold and the % of the amount that has been reached.
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Change how often you're charged

If you'd like to be charged automatically in larger increments or less frequently, here's what you can do:

  • Make a payment to cover a longer period of time.

    Making a manual payment helps control the timing and amount of your charge. If you make a large enough payment, it can cover your costs for a longer amount of time and prevent those automatic charges. However, keep in mind that if you owe any costs at all, you'll still be charged 30 days after your last automatic payment, even if you haven't reached your threshold yet.

This video will explain how you can change how often you’re charged for your Google Ads.


Let's say you have a billing threshold of $500, and you've accrued $400 in advertising costs. If you make a manual payment of $1,000, this means you'll have an extra $600 in your account and that you can accrue $600 in costs before any new costs will be applied to your next automatic charge.

  • Contact us to increase your threshold.

    You can also contact us to request an increase for your payment threshold. If your account meets our requirements for spending, we might be able to do this for you. We'll contact you after our finance team reviews your application, which can take one week to process. If you're approved, you'll be billed 30 days after your last automatic charge or when your costs reach your new payment threshold, whichever comes first.

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