Manage ad groups for existing campaigns

Within a Google Ads campaign, an ad group lets you organise and target your ads. You can place bids and organise keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:

Before you begin

While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign

Instructions

How to create a new ad group

To create a new ad group, follow these steps:

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Ad groups.
  3. To create a new ad group, click the plus button .

How to edit an ad group

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Ad groups.
  3. To edit your ad group, hover and click the pencil icon Edit next to each setting that you’d like to make changes to.
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