Within a Google Ads campaign, an ad group lets you organise and target your ads. You can place bids and organise keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:
Before you begin
While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
How to create a new ad group
To create a new ad group, follow these steps:
- Sign in to your Google Ads account.
- From the page menu on the left, click Ad groups.
- To create a new ad group, click the plus button
.
How to edit an ad group
- Sign in to your Google Ads account.
- From the page menu on the left, click Ad groups.
- To edit your ad group, hover and click the pencil icon
next to each setting that you’d like to make changes to.
next to each setting that you’d like to make changes to.