Manage ad groups for existing campaigns

Within a Google Ads campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:

Create multiple ad groups and ads in Google Ads

Before you begin

While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign

Instructions

Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to create a new ad group

To create a new ad group, follow these steps:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ad groups.
  4. To create a new ad group, click the plus button .

How to edit an ad group

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ad groups
  4. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to.
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