In furtherance of Reserve Bank of India (RBI) regulations, automatic payments will be temporarily unavailable for new Ads accounts until further notice.
Learn more about temporary changes to automatic payments in India
Payment settings determine when you pay for your ads. Google Ads has three main payment settings available in your country: automatic payments, manual payments, and monthly invoicing.
-
Automatic payments: After your ads run, Google Ads automatically charges your payment method.
-
Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running.
-
Monthly invoicing: Google provides you a line of credit for your advertising costs. You accrue costs, and receive a monthly invoice.
The payment setting available for your account will depend on your account’s billing country and currency. Note that in some cases, certain payment settings may be temporarily unavailable while Google Ads reviews your account’s eligibility to use them.
This article explains these payment settings and shows you how they work. To learn more about payment methods—what you pay with—see Add a new payment method.
Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.
When you're charged
On automatic payments, we charge you for your advertising costs every month on the first day of each month, or whenever your account reaches a predetermined amount known as your payment threshold.
How the payment threshold works
Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the end of the month, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.
Say you’re just starting out with your Google Ads account on August, and your initial threshold is $50. If you accrue $49 in costs up to September, you’ll get charged on that date, and your threshold will continue to be $50 in the next monthly billing cycle.
However, if you accrue $50 in costs before the end of the month:
- You’ll be charged immediately.
- Your threshold will increase to the next threshold amount, for example, $200.
Let's say an advertiser named Alan opens a Google Ads account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:
- On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200.
- On October 23, Alan reaches his new payment threshold of $200, triggering Google Ads to charge him for costs accrued. Google again raises his payment threshold to $350 and Alan continues to accrue costs.
- On November 1, Google bills Alan for the costs accrued since the last payment threshold increase on October 23.
- On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
- Alan's next charge is initiated on December 1.
Find your payment threshold
To find out what your payment threshold is, follow these steps:
- Sign in to your Google Ads account at https://ads.google.com.
- Click the tools icon
and under "Billing," choose Summary.
- Find your payment threshold in the "Your balance" section, under the progress bar.
You won't be emailed or notified when your payment threshold increases, so check this spot to know your current threshold.
If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.
Tips
- You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce or delay your next automatic charge.
- If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
- To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
Countries
- North America
- Canada
- United States
- South America
- Chile
- Africa
- South Africa
- Europe
- Austria
- Belgium
- Czechia
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Luxembourg
- Netherlands
- Norway
- Portugal
- Poland
- Spain
- Sweden
- Switzerland
- United Kingdom
- Middle East
- Israel
- Saudi Arabia
- United Arab Emirates
- Asia Pacific
- Australia
- Hong Kong
- Japan
- Malaysia
- New Zealand
- Singapore
Manual payments is a payment setting in Google Ads that allows you to make payments before your ads run. Here's how it works:
- Make a payment to Google Ads.
- Your ads run almost immediately after we receive your payment.
- You accrue costs, which are deducted from your payment.
As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account! To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.
A payment setting in which Google provides you a line of credit for your advertising costs. You can pay using a check, bank transfer, or other payment method, depending on your location.
You might be eligible to use monthly invoicing payment setting if your business meets certain requirements. These requirements include, but aren't limited to:
-
Being registered as a business for a minimum of one year.
-
Having an active Google Ads account in good standing for a minimum of one year.
-
Spending a minimum of $5,000 a month (this can vary by country) for any 3 of the last 12 months.
If you meet these initial requirements and would like to apply for monthly invoicing, contact us.
Payment settings determine when you pay for your ads. Google Ads has two payment settings available in your country: manual payments and monthly invoicing.
-
Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running.
-
Monthly invoicing: Google provides you a line of credit for your advertising costs. You accrue costs, and receive a monthly invoice.
The payment setting available for your account will depend on your account’s billing country and currency. Note that in some cases, certain payment settings may be temporarily unavailable while Google Ads reviews your account’s eligibility to use them.
This article explains these payment settings and shows you how they work. To learn more about payment methods—what you pay with—see Add a new payment method.
Countries
- North America
- Canada
- United States
- South America
- Chile
- Africa
- South Africa
- Europe
- Austria
- Belgium
- Czechia
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Luxembourg
- Netherlands
- Norway
- Portugal
- Poland
- Spain
- Sweden
- Switzerland
- United Kingdom
- Middle East
- Israel
- Saudi Arabia
- United Arab Emirates
- Asia Pacific
- Australia
- Hong Kong
- Japan
- Malaysia
- New Zealand
- Singapore
Manual payments is a payment setting in Google Ads that allows you to make payments before your ads run. Here's how it works:
- Make a payment to Google Ads.
- Your ads run almost immediately after we receive your payment.
- You accrue costs, which are deducted from your payment.
As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account! To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.
A payment setting in which Google provides you a line of credit for your advertising costs. You can pay using a check, bank transfer, or other payment method, depending on your location.
You might be eligible to use monthly invoicing payment setting if your business meets certain requirements. These requirements include, but aren't limited to:
-
Being registered as a business for a minimum of one year.
-
Having an active Google Ads account in good standing for a minimum of one year.
-
Spending a minimum of $5,000 a month (this can vary by country) for any 3 of the last 12 months.
If you meet these initial requirements and would like to apply for monthly invoicing, contact us.
Payment settings determine when you pay for your ads. Google Ads has two payment settings available in your country: automatic payments and monthly invoicing.
-
Automatic payments: After your ads run, Google Ads automatically charges your payment method.
-
Monthly invoicing: Google provides you a line of credit for your advertising costs. You accrue costs, and receive a monthly invoice.
The payment setting available for your account will depend on your account’s billing country and currency. Note that in some cases, certain payment settings may be temporarily unavailable while Google Ads reviews your account’s eligibility to use them.
This article explains these payment settings and shows you how they work. To learn more about payment methods—what you pay with—see Add a new payment method.
Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.
When you're charged
On automatic payments, we charge you for your advertising costs every month on the first day of each month, or whenever your account reaches a predetermined amount known as your payment threshold.
How the payment threshold works
Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the end of the month, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.
Say you’re just starting out with your Google Ads account on August, and your initial threshold is $50. If you accrue $49 in costs up to September, you’ll get charged on that date, and your threshold will continue to be $50 in the next monthly billing cycle.
However, if you accrue $50 in costs before the end of the month:
- You’ll be charged immediately.
- Your threshold will increase to the next threshold amount, for example, $200.
Let's say an advertiser named Alan opens a Google Ads account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:
- On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200.
- On October 23, Alan reaches his new payment threshold of $200, triggering Google Ads to charge him for costs accrued. Google again raises his payment threshold to $350 and Alan continues to accrue costs.
- On November 1, Google bills Alan for the costs accrued since the last payment threshold increase on October 23.
- On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
- Alan's next charge is initiated on December 1.
Find your payment threshold
To find out what your payment threshold is, follow these steps:
- Sign in to your Google Ads account at https://ads.google.com.
- Click the tools icon
- Find your payment threshold in the "Your balance" section, under the progress bar.
You won't be emailed or notified when your payment threshold increases, so check this spot to know your current threshold.
If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.
Tips
- You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce or delay your next automatic charge.
- If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
- To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
A payment setting in which Google provides you a line of credit for your advertising costs. You can pay using a check, bank transfer, or other payment method, depending on your location.
You might be eligible to use monthly invoicing payment setting if your business meets certain requirements. These requirements include, but aren't limited to:
-
Being registered as a business for a minimum of one year.
-
Having an active Google Ads account in good standing for a minimum of one year.
-
Spending a minimum of $5,000 a month (this can vary by country) for any 3 of the last 12 months.
If you meet these initial requirements and would like to apply for monthly invoicing, contact us.
Payment settings determine when you pay for your ads. Google Ads has two payment settings available in your country: automatic payments and manual payments.
-
Automatic payments: After your ads run, Google Ads automatically charges your payment method.
-
Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running.
The payment setting available for your account will depend on your account’s billing country and currency. Note that in some cases, certain payment settings may be temporarily unavailable while Google Ads reviews your account’s eligibility to use them.
This article explains these payment settings and shows you how they work. To learn more about payment methods—what you pay with—see Add a new payment method.
Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.
When you're charged
On automatic payments, we charge you for your advertising costs every month on the first day of each month, or whenever your account reaches a predetermined amount known as your payment threshold.
How the payment threshold works
Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the end of the month, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.
Say you’re just starting out with your Google Ads account on August, and your initial threshold is $50. If you accrue $49 in costs up to September, you’ll get charged on that date, and your threshold will continue to be $50 in the next monthly billing cycle.
However, if you accrue $50 in costs before the end of the month:
- You’ll be charged immediately.
- Your threshold will increase to the next threshold amount, for example, $200.
Let's say an advertiser named Alan opens a Google Ads account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:
- On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200.
- On October 23, Alan reaches his new payment threshold of $200, triggering Google Ads to charge him for costs accrued. Google again raises his payment threshold to $350 and Alan continues to accrue costs.
- On November 1, Google bills Alan for the costs accrued since the last payment threshold increase on October 23.
- On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
- Alan's next charge is initiated on December 1.
Find your payment threshold
To find out what your payment threshold is, follow these steps:
- Sign in to your Google Ads account at https://ads.google.com.
- Click the tools icon
- Find your payment threshold in the "Your balance" section, under the progress bar.
You won't be emailed or notified when your payment threshold increases, so check this spot to know your current threshold.
If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.
Tips
- You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce or delay your next automatic charge.
- If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
- To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
Countries
- North America
- Canada
- United States
- South America
- Chile
- Africa
- South Africa
- Europe
- Austria
- Belgium
- Czechia
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Luxembourg
- Netherlands
- Norway
- Portugal
- Poland
- Spain
- Sweden
- Switzerland
- United Kingdom
- Middle East
- Israel
- Saudi Arabia
- United Arab Emirates
- Asia Pacific
- Australia
- Hong Kong
- Japan
- Malaysia
- New Zealand
- Singapore
Manual payments is a payment setting in Google Ads that allows you to make payments before your ads run. Here's how it works:
- Make a payment to Google Ads.
- Your ads run almost immediately after we receive your payment.
- You accrue costs, which are deducted from your payment.
As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account! To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.
With Google Ads, you're automatically charged after your ads show (automatic payments), or you can make payments before your ads show (manual payments). You make your choice when you’re creating your account, and after that it can’t be changed.
Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.
When you're charged
On automatic payments, we charge you for your advertising costs every month on the first day of each month, or whenever your account reaches a predetermined amount known as your payment threshold.
How the payment threshold works
Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the end of the month, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.
Say you’re just starting out with your Google Ads account on August, and your initial threshold is $50. If you accrue $49 in costs up to September, you’ll get charged on that date, and your threshold will continue to be $50 in the next monthly billing cycle.
However, if you accrue $50 in costs before the end of the month:
- You’ll be charged immediately.
- Your threshold will increase to the next threshold amount, for example, $200.
Let's say an advertiser named Alan opens a Google Ads account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:
- On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200.
- On October 23, Alan reaches his new payment threshold of $200, triggering Google Ads to charge him for costs accrued. Google again raises his payment threshold to $350 and Alan continues to accrue costs.
- On November 1, Google bills Alan for the costs accrued since the last payment threshold increase on October 23.
- On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
- Alan's next charge is initiated on December 1.
Find your payment threshold
To find out what your payment threshold is, follow these steps:
- Sign in to your Google Ads account.
- Click the tools icon
- Find your payment threshold in the "Your balance" section, under the progress bar.
You won't be emailed or notified when your threshold increases, so check this spot to know your current threshold.
If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.
Tips
- You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce or delay your next automatic charge.
- If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
- To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
Manual payments is a payment setting in Google Ads that allows you to make payments before your ads run. Here's how it works:
- Make a payment to Google Ads.
- Your ads run almost immediately after we receive your payment.
- You accrue costs, which are deducted from your payment.
As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account! To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.
A payment setting in which Google provides you a line of credit for your advertising costs. You can pay using a check, bank transfer, or other payment method, depending on your location.
You might be eligible to use monthly invoicing payment setting if your business meets certain requirements. These requirements include, but aren't limited to:
-
Being registered as a business for a minimum of one year.
-
Having an active Google Ads account in good standing for a minimum of one year.
-
Spending a minimum of $5,000 a month (this can vary by country) for any 3 of the last 12 months.
If you meet these initial requirements and would like to apply for monthly invoicing, contact us.