Set a budget for your campaign

Google Ads uses daily budgets—if you’re working with a monthly budget, just divide that figure by 30.4 (the average number of days in a month). AdWords aims to show your ads until your daily budget is met (except in cases of overdelivery), and you pay only when someone clicks your ad. Learn more about Charges and your daily budget.


  1. Navigate to Campaigns from the Home screen or navigation menu Navigation menu.
  2. Tap the campaign whose budget you want to change.
  3. Tap the campaign's name.
  4. Tap the current budget.
  5. Enter a new amount.
  6. Tap the checkmark Checkbox.
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