Adjust your keyword bids (Google Ads mobile app)

Your keyword bid represents how much you’re willing to pay when someone clicks on your ad. This is your keyword’s maximum cost-per-click (max CPC) bid amount.

Adjust a keyword’s bid

  1. On the Account overview screen, tap More, then select Keywords from the menu.
  2. Tap the keyword whose bid you want to change.
  3. Tap the pencil icon Edit
  4. Enter your new bid.
  5. Tap Save.

Sort keywords to find them faster

  1. Locate the column headers on the Keywords screen.
  2. Tap any of these column headers to sort your keywords.

Modify columns

  • To change which columns show, tap the columns icon Columns, tap the switch Switch (enabled or on) to select the columns you want to show, then tap Save
  • To re-order the columns, tap the columns icon Columns, tap and drag the handle  next to any column name to change its position, then tap Save.

See also

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