Pause or resume your ad groups

This article explains how to pause, resume or remove your ad groups.

Before you begin

Starting 18 January 2017, display and video ad groups that don’t have a targeting method will be eligible to show ads on the Google Display Network and YouTube. As a one-off exception, existing ad groups without targeting will automatically be paused starting 18 January to ensure that they don't run ads that you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. To learn more about targeting, go to About targeting settings on the Display Network.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

How to pause, enable or remove your ad groups

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ad groups tab.
  4. Find the Status column to see the current status of each ad group.
  5. Click the tick box beside the ad group or ad groups that you want to change.
  6. Click the Edit drop-down menu above the ad groups, and select Enable, Pause or Remove.

How to find removed ad groups

Looking for the ad groups that you've removed? Click the All but removed ad groups drop-down menu above the graph and select All.

Visit AdWords

How to make changes to multiple campaigns, ads or ad groups

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it so that the changes take effect at the same time.

Tips

  • You can pause or resume a single ad group simply by clicking its status icon.
  • Make sure that you have at least three ads in your ad group so that Google Ads can optimise for what messaging works best for your potential customers.

How ad groups work with other levels of Google Ads

  • Ad groups depend on campaigns: if your ad group is in a campaign that has been paused or removed, the ads in your ad group won’t run. Similarly, if your ad group is in a campaign that is enabled, the ads in your ad group can run (but you can choose to pause or remove them).
  • Ads depend on ad groups: if your ad group has been paused or removed, the ads in that ad group won’t run. Similarly, if your ad group is enabled, its ads can run (but you can choose to pause or remove them).
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