Pause or resume your ad groups

This article explains how to pause, resume, or remove your ad groups.

Before you begin

Starting 18 Jan 2017, display and video ad groups that don’t have a targeting method will be eligible to show ads on the Google Display Network and YouTube. As a one-off exception, existing ad groups without targeting will be automatically paused on 18 January to ensure they don't run ads that you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. To learn more about targeting, go to About targeting settings on the Display Network.

Instructions

How to pause, enable or remove your ad groups

  1. Sign in to your Google Ads account.
  2. Click Ad groups from the page menu.
  3. Find the “Status” column to see the current status of each ad group.
  4. Click the checkbox beside the ad group or ad groups that you want to change.
  5. Click the Edit drop-down menu above the ad groups, and select Enable, Pause or Remove.

How to find removed ad groups

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Ad groups.
  3. In the upper left, click the arrow icon Open navigation panel to show the navigational panel. 
  4. In the navigation panel, click the 3-dot icon  , then select Show removed.
  5. Look at the “Status” column to see ad groups that have been removed, and ad groups within campaigns that have been removed.
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How to make changes to multiple campaigns, ads, or ad groups

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet and make changes offline, then upload it to have the changes take effect at the same time.

Tip

  • You can pause or resume a single ad group simply by clicking on its status icon.
  • Make sure you have at least three ads in your ad group so that Google Ads can optimise for what messaging works best for your potential customers.

How ad groups work with other levels of Google Ads

  • Ad groups depend on campaigns: If your ad group is in a campaign that is paused or removed, the ads in your ad group won’t run. Similarly, if your ad group is in a campaign that is enabled, the ads in your ad group can run (but you can choose to pause or remove them).
  • Ads depend on ad groups: If your ad group is paused or removed, the ads in that ad group won’t run. Similarly, if your ad group is enabled, then its ads can run (but you can choose to pause or remove them).
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