Edit your text ads

There are a number of reasons to edit the text, display URLs, or landing page URLs of your text ads. Maybe you need to correct a typo, or update the final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Alert:  Please be sure you are using AdWords Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which AdWords Editor version you're using.

To further safeguard your parallel tracking changes from being deleted, some edits made in the previous AdWords experience (including those to campaigns, ad groups, keywords, ads and extensions) may be rejected. To complete these edits, switch over to the new Google Ads experience. Determine which Google Ads experience you’re using.

Before you begin

It’s important to understand what happens when you edit an ad:

  • When you save edits to your ad, you create a new version of the ad. 
  • Your new ad goes through the usual approval process, which takes up to one business day.
  • You’ll still be able to see performance history for previous ad versions.
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.

Tip

Instead of editing your ad, try creating new ads to test how well different versions of your ad perform simultaneously, create new ads. This way, your original ad will keep running while you see how your new versions perform. Google Ads automatically shows better-performing ads more often by default. 

Instructions

Choose the Google Ads experience you're using. Learn more

  1. Sign in to your Google Ads account.
  2. In the page menu along the left, click Ads & extensions.
  3. Find the ad you’d like to edit.
  4. Hover over your ad text and click the pencil icon Edit.
  5. Select Edit.
  6. Make changes to your ad text and click Save new version.
  7. Your new ad will be reviewed, usually within one business day.

Edit your ad text

It is recommended to have at least 3 ads in your ad group. Google Ads can optimize your campaign performance, by showing the ad that will likely perform best in response to each search. 
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions then click Ads at the top of the page.
  3. Find the ad group you want to edit and hover over it.
  4. In the dialog, you can edit:
    1. Final URL
    2. Headlines
    3. Display path
    4. Description
  5. Click Save new version. Saving the ad updates it to a new version and sends it for review. Metrics for previous versions will still be visible.

Edit your ad text in bulk

To change the text for multiple ads at once, follow these steps.

  1. Sign in to your Google Ads account.
  2. In the page menu, click Ads & extensions.
  3. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  4. Click Edit, then select Change text ads.
  5. You can make changes to “Expanded text ads” and “Expanded dynamic search ads”:
    1. Edit: Change the description, headline, display path or final URL.
    2. Find and Replace: Find certain words or phrases and replace them with others.
    3. Add to text: Add text before or after existing text.
    4. Change case: Change capitalization to title, sentence or lower case.
  6. Click Preview to see what your edits will look like, or click Apply to edit your selected ads.

Note

When you save edits to an ad, it creates a new version of the ad. The performance and data for your previous versions will still be visible. Learn more About version history

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