Edit your text ads

  • Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
  • Expanded text ads will continue to serve, and you'll still find reports on their performance going forward.
  • You'll still be able to pause and resume your expanded text ads, or remove them if needed.
  • We strongly encourage you to transition to responsive search ads.
  • Learn more about this change to expanded text ads

Whether you need to fix a typo, update your final URL (landing page), or adjust content after learning more about your audience, this article shows you how to edit your text ads one at a time or in bulk.

Alert: Be sure you’re using Google Ads Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Learn how to check which version you're using

Notice about your account

Pause your keywords with low clickthrough rates. Having just one low-performing keyword can harm your whole account.

Good keywords tend to be very specific. They include 3 or more words, and have a 30-day clickthrough rate (CTR) that’s more than 1%.


Before you begin

It’s important to understand what happens when you edit an ad:

  • When you save edits to your ad, you create a new version of the ad.
  • Your new ad goes through the usual approval process, which takes up to one business day. Note that Google reserves the right to prioritize reviews to ensure the overall stability of system operations.
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want to use your original text.


Instead of editing your ad, try creating brand new ads to test how well different versions of your ad perform simultaneously. This way, your original ad will keep running while you see how your new versions perform. Google Ads automatically shows better-performing ads more often by default.


  1. Sign in to your Google Ads account.
  2. In the page menu along the left, click Ads & assets.
  3. Find the ad you’d like to edit.
  4. Hover your cursor over the ad's name and click the pencil icon Edit.
  5. Select Edit.
  6. Make changes to your ad text and click Save new version.
  7. Your new ad will be reviewed, usually within one business day.

Edit your ad text

It's recommended to have at least 3 ads in your ad group. Google Ads can optimize your campaign performance by showing the ad likely to perform best in response to each search.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & assets, then click Ads at the top of the page.
  3. Find the ad group you want to edit and hover over it.
  4. In the dialog, you can edit:
    • Final URL (landing page)
    • Headlines
    • Display path
    • Description
  5. Click Save new version. Saving the ad updates it to a new version and sends it for review. Metrics for previous versions will still be visible.

Edit your ad text in bulk

To change the text for multiple ads at once, follow these steps:

  1. Sign in to your Google Ads account.
  2. In the page menu, click Ads & assets.
  3. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  4. Click Edit, then select Change text ads.
  5. You can make changes to “Expanded text ads” and “Expanded dynamic search ads”:
    • Edit: Change the description, headline, display path, or final URL (landing page).
    • Find and Replace: Find certain words or phrases and replace them with others.
    • Add to text: Add text before or after existing text.
    • Change case: Change capitalization to title, sentence, or lower case.
  6. Click Preview to see what your edits will look like, or click Apply to edit your selected ads.


When you save edits to an ad, it creates a new version of the ad. The performance and data for your previous versions will still be visible. Learn more about version history

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