This article explains the availability and eligibility requirements for store sales measurement. Learn more About Google Ads store sales measurement.

In order to receive store sales measurement, your Google Ads account(s) need to be allowlisted. You need to meet the following requirements to use store sales measurement:

For store sales counts and default value reporting, you need to meet the following requirements:

Manual store sales dynamic value reporting using first-party transaction uploads is available if you’re eligible and allowlisted for store sales counts reporting and also meet the following requirements:

Automated dynamic values are available if you meet data thresholds within an eligible market and verticals. Check country availability above and check with your Google Account Manager if you meet the data eligibility requirements.

Model type by supported vertical

Retail, restaurant, and automotive OEM or regional dealer store types may receive measurement reporting that uses the following model types:

	Retail	Restaurants	Automotive
Store sales counts
Default value
Automated (Dynamic, US only)
Receipts (Dynamic)
Store sales (uploads) (Dynamic)

Request store sales allowlisting

If you’re interested in store sales measurement and believe that you qualify, contact your Google Ads representative or Google Ads support in order to request the feature.

• If you’re interested in a specific model for value reporting, make sure to confirm the specific request.

Next steps

After you’ve been allowlisted for store sales measurement, a store sales conversion action will automatically be created in your Google Ads UI and store sales reporting will begin to show in the account as long as the relevant backend thresholds continue to be met.

Related links

• View your store sales conversions
• About store sales conversion action
• Using store sales data with Customer Match
• About Smart Bidding for store sales
• Store sales uploads: Choosing your first-party data upload method