Set up Dynamic Search Ads or Google display ads campaign vs Performance Max experiments

This experiment can help you simulate potential uplift of shifting budget from a Dynamic Search Ads (DSA) or Google display ads (GDA) campaign to a comparable Performance Max campaign.

Here is the flow to create the experiment from the Experiments page:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click the Experiments page.
4. To create a new experiment, click the plus button , and then click Performance Max experiments.
5. Click Test vs search or display campaign and Continue.
6. Click Set up your control campaign.
7. Click Select campaign to choose an existing search (DSA) or GDA campaign for the experiment.
   • Only campaigns that are eligible for upgrade, running and not in an existing experiment will be available to test.
   • Moreover, campaigns that meet the requirements to reach statistical significance based on historical campaign data, such as spend and conversions, are labelled as 'Recommended'.
8. Define the traffic split percentage for 'Control' (search or GDA) and 'Treatment' (Performance Max).
9. Set up your treatment campaign:
   • For upgrade eligible control campaigns, you can only Create new campaign, like build a new Performance Max campaign as the treatment arm.
     • You will be taken to a migration flow, where you need to review assets, budget and bidding.
     • Completing the previous step should enable the 'Create experiment’ button at the bottom.
10. Click Next.
11. To rename your experiment, click on the 'Experiment name' field.
12. Click the 'Start date' and 'End date' drop-down to select the start date and end date accordingly.
13. Click Schedule.

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Related links

• About the Experiments page (formerly Drafts and experiments)
• About Performance Max experiments
• Experiments FAQs