HubSpot: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You can integrate your HubSpot account with Google Analytics for free without a plugin. To set up this integration, you’ll need:

• A valid Google sign-in
• A Google Analytics 4 Measurement ID ("G-" ID)
• An active HubSpot account

You can use a Google tag ID during setup. You may receive a HubSpot error message, but the setup will save correctly.

If you have a tag starting with "G-"

1. Sign into your HubSpot account.
2. Click the settings gear icon on the top toolbar.
3. On the left side panel, click Website.
4. Select Pages from the ”Website” dropdown menu.
5. Select a domain from the “Choose a domain to edit its settings” dropdown menu.
6. Click on the “Integrations” tab below the dropdown menu.
7. Check the “Integrate with Google Analytics 4” checkbox.
8. Enter your Google tag ID in the box provided.
9. Click Save.

It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you're receiving data.