Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. Learn more about enhanced conversions.
You can set up enhanced conversions at the account level in your Google Ads account. This means that you’ll be able to turn on enhanced conversions for your entire account and reduce the number of steps it takes to set up enhanced conversions.
On this page
Instructions
You can opt in to specific conversion actions from enhanced conversions at the account level by following the instructions below.
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
Google tag setup
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google tag
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.
- In your Google Ads account, click the Goals icon
.
- Click the Conversions drop-down in the section menu.
- Click Settings.
- Expand the 'Enhanced conversions for web' panel.
- Check 'Turn on enhanced conversions for web'.
- Review compliance statement. To enable enhanced conversions, you must confirm that you'll comply with our policies and that the Google Ads Data Processing Terms apply to your use of enhanced conversions. Click Agree and continue to acknowledge your acceptance of these terms.
- Click the drop-down to choose a method for setting up and managing user-provided data. Select 'Google tag'.
Note: If you send Google enhanced conversions data in a way that’s different from what you’ve already selected in Google Ads, that data may not be processed. For example, if you select 'Google tag' and try to send data through Google Ads API, the data sent through API won’t be processed.
- If you’re not sure which tagging method to select, click Which method should I use? Enter your website domain and click Check URL to view suggestions.
- If you see a message stating that 'your tag will collect user-provided data from your website' then you can immediately click Save to complete your setup.
- If you don’t see the message above, or if you’d like to learn about other methods for configuring enhanced conversions, click Tag details.
- On the tag details screen, you can decide how you’d like to capture user-provided data in your tag:
- Automatically detect user-provided data: Automatically inspect the page for strings that match a pattern for the configured data types. This method requires minimal effort and works well for most advertisers. For more control, consider adding a code snippet to your website or specifying CSS selectors or Javascript variables. You can specify CSS selectors to be excluded when automatic detection is turned on by clicking 'add exclusions'.
- Specify CSS selectors or Javascript variables: Manually specify CSS selectors or Javascript variables on your page that contain relevant user-provided data. If you’d like to use this method, select this option and follow the instructions below.
- Add a code snippet to your website: Add a code snippet on your website that sends hashed customer data for matching. This method improves the accuracy of enhanced conversions by ensuring that you consistently send properly formatted data whenever your conversion tag fires. If you use this method you don’t have to select a tickbox under 'Tag details' – we’ll automatically process any user-provided data that you send us through a code snippet. If you’d like, you can use a combination of options. For example, you can select 'Automatically detect user-provided data' to apply automatic detection across all your conversion actions and use a code snippet for specific conversion events of your choosing. Data provided through a code snippet is prioritised over automatically detected data. See more instructions below in 'Add a code snippet to your website'.
- Click Save.
- After you complete setup, validate your implementation to make sure that enhanced conversion is set up correctly. After about 30 days you’ll be able to view the impact of enhanced conversions on your reporting. Learn more about Enhanced conversions for web impact results.
- Add a code snippet to your website.
Note: If you use either the automatic method or the CSS selector/JavaScript variable method, Google will by default use an ads cookie to collect hashed, first-party customer data on your behalf and connect that data with subsequent conversion events occurring within the same user session. If you implement Consent Mode, the ads cookie will be subject to the ad_storage consent status of the Consent Mode feature, where implemented. You can disable this feature at any time by clicking the tools icon in the top right-hand corner of your account, clicking 'Google tag' and switching off 'form interactions' in your tag configuration.
You can confirm that your enhanced conversions work properly or self-diagnose implementation issues by reviewing the conversion diagnostics report in Google Ads.
Google Tag Manager
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google Tag Manager
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.
- In your Google Ads account, click the Goals icon
- Click the Conversions drop-down in the section menu.
- Click Settings.
- Expand the 'Enhanced conversions for web' panel.
- Check 'Turn on enhanced conversions for web'.
- Review compliance statement. To enable enhanced conversions, you must confirm that you'll comply with our policies and that the Google Ads Data Processing Terms apply to your use of enhanced conversions. Click Agree to acknowledge your acceptance of these terms.
- Click the drop-down to choose a method for setting up and managing user-provided data. Select 'Google Tag Manager'.
- Note: If you send Google enhanced conversions data in a way that’s different from what you’ve already selected in Google Ads, that data may not be processed. For example, if you select 'Google tag' and try to send data through API, the data sent through API won’t be processed.
- If you’re not sure which tagging method to select, click Which method should I use? Enter your website domain and click Check URL to view suggestions.
- Click Go to Google Tag Manager and follow the instructions in Set up enhanced conversions for web using Google Tag Manager to complete the setup process in Google Tag Manager.
You can confirm that your enhanced conversions work properly or self-diagnose implementation issues by reviewing the conversion diagnostics report in Google Ads.
